Tom Pisello
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Tom Pisello

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Tom Pisello is currently the Chief Evangelist for sales enablement firm Mediafly, acquirer of Tom's former company Alinean where he was the founder and served as CEO. Alinean was the pioneer in the development of value communication and quantification messaging, tools and training. Tom is well known as "the ROI Guy" through his popular blog, articles and speaking engagements. Prior to creating Alinean in 2001, Tom created and launched several other software, commerce and marketing companies, and was a Managing VP at Gartner, pioneering their ROI / TCO tools offerings. Tom has a BS in Electrical Engineering from SUNY Buffalo and a "mini-MBA" from Rollins College Crummer Graduate School of Business.
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