Paul Green
AUTHOR

Paul Green

Business & Careers
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Hey, I’m Paul Green and I’m the world’s go to MSP marketing expert. I believe that building a successful business is the BEST way to create the lifestyle you most want to lead. That means generating plenty of cash to do everything you want to do – and freeing enough time to enjoy it. For most MSPs that means a bigger house, a better car, and MORE FUN with your family (I’m talking that dream Disney trip, VIP all the way). I believe this because I’m a busy business owner and family person too. I’m a sole parent to 14-year-old Samm (aren’t teenagers fun to raise?). And juggle that with driving growth in my own business, the MSP Marketing Edge. For many MSPs, the business they started to gain control over their work becomes a PRISON… a prison of their own design, and they get locked inside. If you take your laptop on vacations so you can help clients, that’s exactly what I mean. I’ll admit… that was me back in 2010. I’d started my first business five years before, after finishing a 13 year career as a journalist and radio presenter. At first, I didn’t mind the 80 hour weeks to get the business going. But as I added staff and fought for every little bit of revenue, I began to resent working so hard all the time for so little personal income. Does this sound familiar? Everything changed with the birth of Samm, my only child. I realised I was TRAPPED in my business and couldn’t keep working at that pace, while also being a present partner and parent. So, I made a decision: I was going to get good at marketing. It didn’t happen overnight. I found 90 minutes every day to start learning and experimenting. My goal was an easy system to generate leads, qualify them as prospects, and get them into a sales meeting. Understand this: When you reliably know how to win new clients and sell more to them, you can relax. That’s the hardest part of creating a business that thrives without you. The rest is just about figuring out the operations, systems and people. What drives me every day is helping MSPs free themselves from their prisons and create businesses that give them the lifestyle they most want. Because… When you get the marketing right… You grow your business without needing to be there every day… And create an amazing life for you and your family. Most MSPs find marketing hard, a ‘dark art’ that’s the opposite of logical technology. I get that. So, I’ve made it my mission to make marketing easy for you.
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