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The ferocious Taklamakan desert in Central Asia, one of the largest sandy deserts in the world and the harshest on earth, is known by the Chinese as the desert of death or the place of no return. Its unknown depths are said to be haunted by demons and spirits, and legend has it that ancient cities filled with treasure lie lost and buried beneath its dunes. The only certainty is that no human being in history had ever crossed it from end to end.

In his best-selling debut China Cuckoo, Mark Kitto described how he "lost a fortune and found a life in China". In That's China, the thrilling prequel, he tells the story of how he made that fortune. For seven roller-coaster years Kitto outwitted competitors and jealous partners to build the most profitable and popular English language publishing business in China since 1949.

Funny, touching, and inspiring, China Cuckoo is a rare and intimate portrait of life in rural China through the eyes of one man who has survived house fires, typhoons, corruption, and cultural clashes. It is an illustration of past and present China's relations with foreigners and it describes, in the words of one who has suffered and benefited from both, the risks and rewards of going "China cuckoo".