Jody Raynsford
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Jody Raynsford

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Jody Raynsford is the author of How to Start a Cult and The Engagement Formula. Trained in law and with a journalist background, Jody is a sought-after strategist, working with brands and businesses to help them be bolder, act more courageously, and build belonging so their audiences become devoted followers. Through his books, speaking engagements and consulting work, Jody is on a mission to tear down the walls erected by industry gatekeepers to make knowledge more accessible and engaging by injecting humour and personality. After his unexpected journey to “cult leader” status with the cult running brand, Bad Boy Running, Jody discovered a different, better way to build a brand and grow a community that rejected conventional marketing. This discovery transformed how we worked with his clients to grow their brands and businesses by focusing on bold, authentic messaging and taking a more rebellious path. Jody is founder of Hello Genius, a brand strategy and marketing consultancy working with clients to transform their messaging, positioning and the relationship with their audience.
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