Jenny McDonald
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Jenny McDonald

Education & Learning
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Jenny McDonald, also known as ‘The Food Freedom Fairy®’ is on a mission to help women break free from the endless cycle of dieting and reconnect with both food and themselves. Like many, Jenny struggled with a poor body image from an early age. She absorbed unhelpful messages about food and weight, which led to secret eating, shame and guilt. In 2004 Jenny started to repair her relationship with food and lost over 40kg. Finding a renewed sense of self, this transformation inspired Jenny to leave her career in theatre and enter the dieting industry. Over time, Jenny noticed her clients were trapped in a cycle of dieting and she found herself using diet products to maintain her weight. This realisation prompted Jenny to establish her coaching practice. In 2020 Jenny released The Power Over Food Podcast and founded The Becoming You Academy®. Through the academy, she guides women in nurturing their mental, physical and emotional well-being. Her approach allows for guilt-free enjoyment of food. Most importantly Jenny encourages clients to embrace self-love and appreciation. Jenny is a certified and accredited Health and Life Coach trained in CBT (Cognitive Behaviour Therapy) and energy healing modalities, The Helix Method® and Theta Healing®. Her approach offers a holistic transformation for those seeking a genuine and lasting change.
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