Jeanne Yocum
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Jeanne Yocum

Business & Careers
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For nearly 30 years, Jeanne Yocum has been self-employed as a public relations consultant and ghostwriter. She credits her parents for fostering skills that have enabled her to succeed as her own boss. Her mother was a high school English teacher who led her to love writing; her father was self-employed and served as her example of how to succeed out there on your own. Jeanne has worked with clients in a wide variety of fields, including commercial and residential real estate, dot-coms, retailing, higher education, health care, financial and legal services, manufacturing, IT analysis, management consulting, architecture, and banking. Her blog, succeedinginsmallbusiness.com, offers advice to small business owners and solopreneurs. Jeanne’s published works include The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss, and two co-authored books, New Product Launch: 10 Proven Strategies, published in 2004, and Ban the Humorous Bazooka [and Avoid Other Roadblocks and Speed Bumps Along the Innovation Highway], published in 2001. She also served as editor of Stefan Lindegaard’s Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your Innovation Efforts, an e-book released in 2012. She has ghostwritten books on open innovation, strategic partnerships, and leading fast-growth companies. Before becoming self-employed 1989, Jeanne was an account supervisor with a mid-size Boston public relations agency. Previously, she was Director of Public Relations at Spaulding Rehabilitation Hospital and Director of Corporate Communications for Eastern Enterprises. She also managed the home office and field communications programs for the New England Life Mutual Insurance Company, where she served as speechwriter for senior officers and wrote the annual report. A Pennsylvania native, Jeanne holds a B.A. in Journalism from Pennsylvania State University and a Master's degree in Journalism from Boston University. After spending most of her career in Greater Boston and in Western Massachusetts, she now lives in Durham, NC, with her husband, Bob Ickrath, and their puggle, Molly.
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