AUTHOR
Greg Hoffman
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Emotion by Design
- Lessons on Creativity from a Life at Nike
- By: Greg Hoffman
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Unabridged
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Overall
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Performance
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Story
From 'Just Do It' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers' deepest emotions. Now, Nike's former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design....
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nice story - some parts a bit long
- By Stan Zaslavsky on 24-04-2023
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Emotion by Design
- Lessons on Creativity from a Life at Nike
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Release date: 07-04-2022
- Language: English
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