Greg Barnsdale
AUTHOR

Greg Barnsdale

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I have been stressing the importance of a widely unpopular message for most of my career. I’ve tried several ways to elevate estate planning engagement, and I believe I have finally figured it out. My compelling message resonates with many people from the legal, financial, medical, end-of-life, and faith communities. The Death Awareness Movement continues to grow, and I have added my voice to help make a positive difference for many others. My personal near-death experiences, combined with my work in various end-of-life-related roles, have given me a perspective shared by few people. Each of us holds the key to leaving our loved ones in a position of strength. This ultimate gift of love leaves them more financially/emotionally resilient and more likely to get along. It helps secure our everlasting legacy, often increases social capital and has several economic benefits. With some foresight and courage, anyone can do this. This process helps reduce the stress of aging, which is a powerful motivator. We owe this to our loved ones, regardless of our wealth or lack thereof.
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