Georgina Woudstra
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Georgina Woudstra

Business & Careers
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Georgina has been at the forefront of the Team Coaching movement since it emerged in the 2010s. As an executive coach in the early 1990s, she realised that teams, rather than individual leaders, are the key to creating lasting organisational change. Through her own reflective practice, she also concluded that classic team facilitation and workshops, whilst valuable in certain contexts, can’t deliver sustainable transformation. That only comes when coaches are ready and able to work ‘emergently’: tapping into the group’s potential in real time, even as the heat rises. It was an approach that Georgina had been honing as an in-house team coach since 2012 and it led to the creation of her Team Coaching Studio in 2017. At which point she felt ready to campaign for team coaching to be recognised professionally as a distinct discipline. It was. In 2022 she was one of the first coaches in the world to be awarded the ICF Advanced Certification in Team Coaching (ACTC). Before her coaching life, Georgina had already built several cutting-edge businesses. She knows how rewarding – and demanding – it is to run your own practice. You are why she updated her industry-acclaimed book, ‘Mastering The Art of Team Coaching’. This second edition dives deeper into the capabilities and skills you need to launch and grow your own successful team coaching career. With lots of practical examples, it gives you the tools and inspiration to take your place in shaping what is the fastest growing discipline in the coaching world.
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