Francisco J. Serrano
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Francisco J. Serrano

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Francisco J. Serrano is a branding specialist with over 20 years of experience in many organizations, both national and international. Francisco has been part of many international brand launches for the Anglo and Hispanic markets in the United States and Latin America. Francisco is a branding expert and is currently the President and CEO at a branding agency called 121, with offices in Mexico and the United States, which provides services across different industries. His most recent project, BRAIN-DING THE STRATEGY, is a book that takes you on a journey through the world of brands and branding, which Francisco is very passionate about and has plenty of experience in. In his words, “Once you know your brand and make it the center of your marketing plan, nurturing it to a strong image and position in the customer’s mind, you’re not just branding, you’re BRAIN-DING”
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