Eric V. Holtzclaw
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Eric V. Holtzclaw

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Eric V. Holtzclaw is founder and CEO of Laddering Works, a marketing and product strategy firm. He advises clients on the development of customer-centric products, services, marketing messages, and experiences. Eric has spent more than 20 years founding multiple start-up companies, including one of the first profitable Internet enterprises. Eric speaks regularly on evidence-based customer research, consumer trends, leadership, and entrepreneurship. He is the author of Laddering: Unlocking the Potential of Consumer Behavior and his weekly radio show, The 'Better You' Project, shines a spotlight on entrepreneurs' individual business journeys and successes. about.me/eholtzclaw
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