Dawn Dahlby, CFP, BFA and CRPC
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Dawn Dahlby, CFP, BFA and CRPC

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Dawn is a CERTIFIED FINANCIAL PLANNERTM and Wealth Wellness Expert who teaches people how to live WELLthy. With over 20 years of experience, Dawn is the country’s first Behavioral Financial Advisor, the founder and president of the multi-million-dollar advisory firm Relevé Financial Group, and the creator of the Live WELLthy™ education and financial planning platform. As a fiduciary with over 20 years of experience providing financial advice, she teaches people to save for tomorrow without having to sacrifice living today. Dawn’s proprietary process helps people identify what they want out of life, and she provides proven tools so people can get the money to make it happen. Her unique approach seamlessly merges the most effective teachings of self-help and finance, alleviating financial anxiety by ensuring people have spending freedom today and tomorrow. Dawn’s engaging coaching style and results-oriented approach to spending and saving has led her to become a sought-after speaker, a regular contributor to Worth Magazine, and a media personality offering expert advice in on both broadcast and digital media platforms. Dawn is determined to share what she’s learned, empowering other women with the skills and encouragement to recognize the connection between their brains and their bank accounts. She launched a platform called Live WELLthy, which walks individuals who don’t have access to a financial planner of Dawn’s caliber through the process, merging technology with personalized financial advice to help a broader audience. Dawn grew up in Wisconsin and after graduating from Holmen High School, she attended The University of Wisconsin–Eau Claire, studying Music Education. After two years in Eau Claire, she quit school and was hired to perform as a singer/dancer on a couple of cruise ships. After her performing stint, she moved to Minnesota and graduated from The University of Minnesota with a Bachelor's of Individual Studies degree. She married Gary Jurkovich, with whom she shares two daughters, Olivia and Sophie, and built her Wealth Advisory Practice in Minnesota. In 2018 their family decided to venture to Scottsdale, Arizona, to embrace a warmer climate and enjoy the desert lifestyle.
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