AUTHOR
Carol S. Pearson
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- By: Margaret Mark, Carol S. Pearson
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically....
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
- Release date: 30-08-2022
- Language: English
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Non-member price: $26.99 or 1 Credit
Sale price: $26.99 or 1 Credit
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