Andrew Sobel
AUTHOR

Andrew Sobel

Business & Careers
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I help companies and individuals increase their revenue by winning more new clients, growing existing client relationships, and keeping them for life (https://andrewsobel.com/ and https://learning.andrewsobel.com/) The professionals I work with face pressure from many clients who treat them as an expense—a one-off transaction— rather than an important, long-term investment. Because of this, they often resort to discounting their fees, taking any business even if it’s a poor fit, and competing in grueling competitive bids (RFPs). I help them build trusted, consultative relationships with senior executives and become their clients’ most strategic provider. Using my clients-for-life strategies, they are able to evolve from a tradable “expert for hire” to a client advisor who has a seat at the table and enjoys steady, sole-source business. Instead of scrambling to replace lost clients, they are able to focus on nurturing and growing their most important relationships, year after year. As a result, they are able to grow their business in any market conditions--and, their work is more enjoyable and rewarding. Developing trusted business relationships—with your clients and for your career—is the key theme in my bestselling books, which have been translated into 21 languages. They include It Starts with Clients, Power Relationships, Power Questions, Building C-Suite Relationships, All for One, and Clients for Life.
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