AUTHOR
Alan Iny
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Thinking in New Boxes
- A New Paradigm for Business Creativity
- By: Luc de Brabandere, Alan Iny
- Narrated by: Alan Iny
- Length: 11 hrs and 1 min
- Unabridged
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When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters....
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Thinking in New Boxes
- A New Paradigm for Business Creativity
- Narrated by: Alan Iny
- Length: 11 hrs and 1 min
- Release date: 10-09-2013
- Language: English
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Non-member price: $26.99 or 1 Credit
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