Modern Basketball

Every few years a talent comes along that disrupts everything we think we know about how the NBA should work. Whether it’s scoring, playmaking, or shooting, these are players and tactics that fundamentally challenge how the game is played and what greatness looks like on a basketball court. For a period of time, these players each become an “Atlas” for the league, carrying the weight of the NBA on their shoulders, but also providing the roadmap that points the way to the future of the sport. In tandem, they map out the modern NBA’s creation.

June 19, 2016: the greatest moment in Cleveland sports history, when the Cleveland Cavaliers won the NBA Finals and broke the Cleveland Curse. It was the triumph fans had been waiting 52 years for, and it wasn't easy to get there - but thanks to LeBron James, an audacious plan to build a winning team, a couple of maverick GMs, and an incredible community of fans, it happened, and 2016 saw the birth of a new Cavaliers dynasty.

Today the salary cap is an NBA institution, something fans take for granted as part of the fabric of the league or an obstacle to their favorite team’s chances to win a championship. In the early 1980s, however, a salary cap was not only novel but nonexistent. The Cap tells the fascinating, behind-the-scenes story of the deal between the NBA and the National Basketball Players Association that created the salary cap in 1983, the first in all of sports, against the backdrop of a looming players’ strike on one side and threatened economic collapse on the other.

Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable.