Marketing Customer Insights
-
-
Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- By: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
-
Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 12-11-2019
- Language: English
-
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- By: Janelle Estes, Andy MacMillan
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
-
User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Release date: 15-02-2022
- Language: English
-
User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
Marketing Magnifier
- More Insight. More Measurable Growth. More Customers
- By: Anthony Milia
- Narrated by: Logan Foster
- Length: 5 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing.
-
Marketing Magnifier
- More Insight. More Measurable Growth. More Customers
- Narrated by: Logan Foster
- Length: 5 hrs and 11 mins
- Release date: 16-03-2023
- Language: English
-
There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $22.99 or 1 Credit
Sale price: $22.99 or 1 Credit
-
-
-
Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- By: Bernd Schmitt
- Narrated by: Walter Dixon
- Length: 6 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.
-
Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Narrated by: Walter Dixon
- Length: 6 hrs and 40 mins
- Release date: 01-05-2012
- Language: English
- Experiential markering guru Bernd Schmitt shows marketers and brand managers everywhere how to harness the power of customer happiness....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $31.99 or 1 Credit
Sale price: $31.99 or 1 Credit
-
-
-
UP! Your Service New Insights
- True Stories of Winners and Losers in the Quest for Superior Service
- By: Ron Kaufman
- Narrated by: Adam Danoff
- Length: 5 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).
-
UP! Your Service New Insights
- True Stories of Winners and Losers in the Quest for Superior Service
- Narrated by: Adam Danoff
- Length: 5 hrs and 45 mins
- Release date: 04-11-2015
- Language: English
- These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $22.99 or 1 Credit
Sale price: $22.99 or 1 Credit
-