Human Culture

Business is on the cusp of an inevitable and profound transformation. The tools of tomorrow will amplify human potential, from collaborating in virtual spaces through digital avatars, to managing transactions transparently on the blockchain. Those who embrace these technologies—and the manner in which people want to work—will unleash unprecedented levels of productivity and innovation. Conversely, those who remain tethered to outdated work patterns risk losing out on the best talent, and even becoming obsolete.

Traveling across millennia, weaving the experiences and world views of cultures both extinct and extant, The Invention of Yesterday shows that the engine of history is not so much heroic (battles won), geographic (farmers thrive), or anthropogenic (humans change the planet) as it is narrative. Many thousands of years ago, when we existed only as countless small autonomous bands of hunter-gatherers widely distributed through the wilderness, we began inventing stories - to organize for survival, to find purpose and meaning, to explain the unfathomable.

How did a simple design error cause one of the great disasters of the 1980s - the collapse of the walkways at the Kansas City Hyatt Regency Hotel? What made the graceful and innovative Tacoma Narrows Bridge twist apart in a mild wind in 1940? How did an oversized waterlily inspire the magnificent Crystal Palace, the crowning achievement of Victorian architecture and engineering? These are some of the failures and successes that Henry Petroski, author of the acclaimed The Pencil, examines in this engaging, wonderfully literate book.

Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals?

The story of human civilization can be read most deeply in the materials we have found or created, used or abused. They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires.

Insects surround us. They fuel life on Earth through their roles as pollinators, predators, and prey, but rarely do we consider the outsize influence they have had on our culture and civilization. Their anatomy and habits inform how we live, work, create art, and innovate. From ancient etchings to avant-garde art, from bug-based meals to haute couture, The Insect Epiphany proves that our world would look very different without insects, not just because they are crucial to our ecosystems, but because they have shaped and inspired so many aspects of what makes us human.

Although we usually think of technology as something unique to modern times, our ancestors began to create the first technologies millions of years ago in the form of prehistoric tools and weapons. Over time, eight key technologies gradually freed us from the limitations of our animal origins.

Generations of dogs have been labeled training lemons for requiring actual motivation when all along they were perfectly normal. Numerous other completely and utterly normal dogs have been branded as canine misfits simply because they grew up to act like dogs. Barking, chewing, sniffing, licking, jumping up, and occasionally (just like people) having arguments are as normal and natural for dogs as wagging tails and burying bones.

Creating superior intelligence would be the biggest event in human history. Unfortunately, according to the world's pre-eminent AI expert, it could also be the last. In this groundbreaking book on the biggest question facing humanity, Stuart Russell explains why he has come to consider his own discipline an existential threat to his own species, and lays out how we can change course before it's too late. There is no one better placed to assess the promise and perils of the dominant technology of the future than Russell, who has spent decades at the forefront of AI research.

Bisexuality is the largest sexual minority in the world and the least well understood. This book sets out to answer some of the questions that many people have about bisexuality. In Bi, Julia Shaw explores how people have defined and measured bisexuality during its long and important history. She looks at behavioural bisexuality in animals, and investigates whether there is a bi gene. She introduces some famous bi activists and scholars whom everyone should know.

In the 70,000 years that modern human beings have walked this earth, we've come a long way. Art, science, culture, trade - on the evolutionary food chain, we're real winners. But, frankly, it's not exactly been plain sailing, and sometimes - just occasionally - we've managed to really, truly, quite unbelievably f--k things up. From Chairman Mao's Four Pests Campaign to the sinking of the Titanic; from the American Dustbowl to the world's leading superpower electing a reality TV mogul as President...it's pretty safe to say that, as a species, we haven't exactly grown wiser with age.

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg.

Sex, The World History: Through Time, Religion, and Culture is a daring, deep historical-anthropological exploration. It is also a scathing condemnation of religion and its insistent control of sex.

Have you ever wondered how we got here? From hunting mammoths, to flying to the moon? It is because we are unstoppable. But what made us so? Well, we have the most amazing superpower: the ability to tell stories. Fairy tales have led us from imagining ghosts and spirits to being able to create money (yes, really!). And this has made us very powerful...but very deadly. Nothing stands in our way, and we always want more. So get ready for the most amazing story there ever was—the incredible true tale of the Unstoppables.

In a sweeping synthesis of new research in a number of different disciplines, this book argues that we humans are not who we think we are. As he explores the interconnections between cutting-edge work in bioanthropology, evolutionary biology, neuroscience, human language and learning, and beyond, James Paul Gee advances, also, a personal philosophy of language, learning, and culture, informed by his decades of work across linguistics and the social sciences.

The Age of Surveillance Capitalism is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the 21st century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.

The topic of security culture is mysterious and confusing to most leaders. But it doesn't have to be. In The Security Culture Playbook, Perry Carpenter and Kai Roer deliver experience-driven, actionable insights into how to transform your organization's security culture and reduce human risk at every level. This book exposes the gaps in how organizations have traditionally approached human risk, and it provides security and business executives with the necessary information and tools needed to understand, measure, and improve facets of security culture across the organization.

With the rapid development of artificial intelligence and labor-saving technologies like self-checkouts and automated factories, the future of work has never been more uncertain, and even jobs requiring high levels of human interaction are no longer safe. The Last Human Job explores the human connections that underlie our work, arguing that what people do for each other in these settings is valuable and worth preserving.

If you feel like you're losing your teen to technology, you're not alone. Screen time is rapidly replacing family time, and for teens especially, it is hardwiring the way they connect with their world. In Screens and Teens, Dr. Kathy helps you make sense of all this and empowers you to respond.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.