Golf Business

Gary Player's Black Book contains 50 questions and detailed responses from 18-time major winner Gary Player. The book, divided into three parts, focuses on specific scenarios and problems that arise in golf, life, and business.

In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. He collected six patents for his golf products, manufacturing fine equipment but enjoying no sales. Everything changed for him and his company in 1996, though, when he invented the Tight Lies fairway wood. Working as a custom fitter, his customers repeatedly asked for a club they could play from "long iron" distance, from 180 to 220 yards to the green. Adams knew the technical secret was to lower the club's center of gravity.

Arnold Palmer taught world-class pro golf instructor Brad Brewer how to play golf. But that was just the beginning. For more than 30 years, Palmer taught Brad how to live. As a businessman, a father, a celebrity, a philanthropist, and a friend, Palmer showed those around him that true success has nothing to do with the final score - and everything to do with how you play the game.

An avid golfer with a demanding career in the greeting card business, Mike Keiser found a new calling on the authentic links courses of Scotland and Ireland. Seized by the beauty of the landscape and the holes running through it, he determined this was how golf was meant to be: inclusive, not private; played on foot, not riding a cart; the courses natural, neither lavish nor contrived. Vowing to transplant this experience to the States, Keiser entered the golf business and, ignoring the advice of experts, built a true links course in Oregon.

When properly applied, golf has the amazing power to introduce you to interesting and influential people, to establish lasting relationships with movers and shakers, and to help you reach your full potential in your career and in your social circles. In short, golf has the incredible power to improve your life! Robin Richter, former golf pro, has been playing golf for over four decades.

FairWays to Leadership teaches both advanced and novice golfers how to navigate a round of golf using six key leadership traits—curiosity, adaptability, empowerment, integrity, mindfulness, and strategy—at various leadership moments on the golf course. Listeners learn how to play the game and how to develop leadership skills and expand business networks through the interaction that golf provides.

Running a golf club is hard work, and for the average manager, there's a lot on the to-do list, from members coming through the door to dealing with the committee, from ensuring F&B is running smoothly to making sure the course is up to scratch. And that's before we even get to dealing with the staff! People management is one of the hardest tasks in any organization, but in a golf club, it can be even more challenging. This book is designed to help you navigate those challenges, keep you out of the rough, and run your club safely, legally, and profitably.