Composition Writing

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Ready to build a fairy tale? First, you’ll need the right tools. Open this title in the Writer’s Toolbox series and discover plenty of tips and tools to get you started. Soon you’ll be writing magical adventures like a pro!

Discover the power of your imagination and awaken your inner writer with "101 Writing Prompts for Teens." This dynamic book is filled with captivating prompts that will take you on emotional journeys and transport you to fantastical worlds.

You can wish your cousin a happy birthday. You can share the latest news from school. You can ask your favorite basketball star for playing tips. You can write great letters and emails!

What exactly is a primary source? How does it compare to other types of sources? Emerging listeners need to know the difference. Listeners will also be introduced to the concept of plagiarism, how to choose sources for their writing and reports, checking source dates and accuracy, and more.

There's more to writing a successful fantasy story than building a unique world or inventing a new type of magic. From the writing of strong, action-packed scenes to the creation of dynamic, multi-dimensional characters, fantasy author Deborah Chester guides novices and intermediate writers through a step-by-step process of story construction. Whether offering tips on how to test a plot premise or survive what she calls the dark dismal middle, Chester shares the techniques she uses in writing her own novels.

How to Be a Writer is peppered with nuggets of practical advice for every person who is aspiring to write and be published, all told in Ruskin Bond's characteristic understated, tongue-in-cheek, humorous style. So, what is it that a person requires the most to become a writer? A love of books, of language, of life, an observant eye and a good memory, along with enthusiasm, optimism, and persistence. This book is an exclusive glimpse into the writing credo of Ruskin Bond, an author who has had an incredibly successful writing career spanning over 70 years.

The darker and more dystopian the future appears, the more influential public writers become. But with so much content vying for our attention, and so much misinformation and propaganda polluting public discourse, how can writers break through the noise to inform an increasingly busy, stressed, and overwhelmed audience? In Tell It Like It Is, bestselling author, writing coach, and teacher Roy Peter Clark offers a succinct and practical guide to writing with clarity, honesty, and conviction.

Ready to build a poem? First, you’ll need the right tools. Open this title in the Writer’s Toolbox series and discover plenty of tips and tools to get you started. Soon you’ll be writing rhythms and rhymes like a pro!

Ready to build a scary story? First, you’ll need the right tools. Open this title in the Writer’s Toolbox series and discover plenty of tips and tools to get you started. Soon you’ll be sharing scares like a pro!

Ready to build a picture book? First, you’ll need the right tools. Listen to this title in the Writer’s Toolbox series and discover plenty of tips and tools to get you started. Soon you’ll be writing and showing stories like a pro!

Poetry is more than rhyming words on a page. A poem is crafted by carefully selecting each word and rhythm. But how does a poet get started? Finding inspiration is as easy as looking at a picture.

If the book tells a true story, you're listening to nonfiction. How else do you know? Quick, fun examples help you get the facts on nonfiction.

You can take audiences to faraway places. You can make giraffes burp and hippos sing. You can turn the sky purple and make audiences wonder what’s coming next. You can write awesome stories!

Young writers discover techniques for crafting persuasive opinion essays. Think rabbits make the best pets or that winter is better than summer? Share your opinion through writing! This engaging nonfiction book includes basic writing instructions, tips, and prompts tailored to beginning writers' needs. Perfect for research writing, browsing, or for fun!

If words describe a feeling or some words rhyme, you're listening to a poem. How else do you know? Quick, fun examples help you understand the beauty of poetry.

You can make listeners smile. You can give them goosebumps or the giggles. You can even make them cry. You can show listeners the world the way you see it. You can write cool poetry!

You can tell listeners how much an elephant eats. You can reveal key moments in Babe Ruth’s life. You can list facts about Mars, airplanes, or Halloween. You can write excellent reports!

Even the youngest listeners and writers need to learn about plagiarism. Give listeners and writers the tools they need to evaluate and understand ownership of work.

Steve Almond shares the insights gleaned from three decades as a beloved teacher and mentor, and a considerably less-beloved literary rabble rouser. His tone is irreverent. His ideas are iconoclastic. And his approach is stubbornly, radically, empathic. The goal is to explode the well-meaning but misguided myths that hold us back from writing our deepest and most honest work, to awaken the joys of storytelling while also confronting how grueling the process can be.