Showing results by narrator "Scott Peterson" in All Categories

The authors draw on over 50 years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of change - especially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions.

An old gangster becomes a gangbuster. A pitcher inspires his two daughters to become professional athletes. Two best friends split apart, only to separately land behind bars. In Giants: Where Have You Gone? authors Wylie Wong and Matt Johanson reconnect listeners to San Francisco players of the past, especially those whose lives took dramatic turns.

You negotiate every day of your life. Whether you are asking your employer for a raise or persuading your child to do his homework, everything is a negotiation. Written by Gerald Nierenberg, the world's foremost authority on the subject, and recognized as the Father of Contemporary Negotiation, The New Art of Negotiating is an updated, expanded version of the million-copy bestseller, The Art of Negotiating, which was the first on the subject of negotiating.

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

This book offers a direct link to understanding one's own motivations and goals, and guides readers through a self-exploratory process that begins with four simple questions: Who are you and what do you want? Where are you and why are you here? What will you do and how will you do it? Who are your allies and how can they help?

Although Axelrod investigates some dumb decisions by stupid people and some evil decisions by evil people, the overwhelming majority of these decisions were made by good, smart people whose poor judgment produced disastrous, often irreversible results. The 35 compelling and often poignant stories range from ancient times to today.

What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.

Some see stem-cell research as mankind’s greatest scientific breakthrough; others, a blasphemous attempt to play God. Suddenly, the possibility of immortality exists. Two brothers, both doctors, stand on opposite sides of the controversy. To Arthur Marshak, his work is a momentous gift to humanity. To Jesse Marshak, it is a curse. And between them stands a beautiful, remarkable woman that both brothers will do anything to save.