Showing results by author "Dan Kennedy" in All Categories

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

From the outside, The Lyon’s Den doesn’t look like much; there isn’t even a sign. But Mercs of all species know that if you head to Southwest Houston, near the Starport, there’s a particular run-down strip mall that looks like it’s been abandoned for years. The glass door second from the south end of the strip is plastered over on the inside with blue paper, and the faint golden outline of a rampant lion is the only clue.

Book authorship for personal promotion, to create powerful ‘lead generation magnets’ for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune... is the most proven, most powerful activity a person can take!

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive.

What do most business owners have in common? A lack of freedom. Instead of working to own your business, it's time to work to own your freedom. When you own your freedom, you're tied to the business no more, able to choose why and how to spend your time and money. In Own Your Freedom, co-authors Dr. David Phelps and Dan S. Kennedy describe the freedom you can enjoy when you earn passive income through capital investments like real estate. By investing in your capital, the people in your life, and your skills, you can achieve freedom well before a fabled retirement date.

A comedy fiction podcast from Ben Harrison (The Greatest Generation) and Dan Kennedy (McSweeney's, founding host of The Moth Podcast ). Someone drinking at Casa Vega described the show as, "It's like Alan Partridge but at a 90's alternative rock station. Or like Comedy Bang Bang, but 90's radio." That person was killed by shadowy members of a nautically themed gang. Here's how we describe KPODD 101.3 since we're still living: Two L.A. morning radio DJs return to the airwaves in the 1990s after being suspended and sent to rehab. Machine Bolt and Él Farto are on a savage journey to better ...

From Northeastern University's School of Journalism. Local news, the bedrock of democracy, is in crisis. Dan Kennedy of Northeastern University and veteran Boston Globe editor Ellen Clegg talk to journalists, policymakers and entrepreneurs about what's working to keep local news alive.

A successful entrepreneur shares his views on how the standard business maxims are not always true and offers practical advice and anecdotes to help readers make going into business for themselves work. 35,000 first printing. Tour.

When Matthew, a forty-something media executive, finds his Manhattan job, health, and Connecticut marriage crumbling, he goes native: Drinks in his car. Gives drug-dealing a shot. Looks for direction in light-rock lyrics, takes a free crafting class at the community center, and gets in a fistfight with a meditation instructor. He also tries jogging. Soon he’s on a stumbling, sideways vision quest that takes him from strip malls to national parks to a Bali medical clinic, from an unlikely romance with a Hollywood agent specializing in hot young vampire roles to extreme RVing with a disgraced Wall Street trader.

Nigel Shirazi, the Speaker of the Merc Guild, knows that war is coming and he’s not ready. He needs to build up the mercenary forces after years of war, and he’s proclaimed the Phoenix Initiative to give people who want to start new companies the opportunity to do so. CASPers are cheaper and financed at lower rates, and the government of Earth is offering bounties to take the mercs from alien races off the planet. Now is the time!

Local news is essential to democracy. Meaningful participation in civic life is impossible without it. However, local news is in crisis. According to one widely cited study, some 2,500 newspapers have closed over the last generation. And it is often marginalized communities of color who have been left without the day-to-day journalism they need to govern themselves in a democracy.

Each week, join Dan Norton and Jordan Kennedy as they break down the news and notes from the TCG community and tournament scene. We regularly discuss Disney Lorcana, Star Wars: Unlimited, Flesh and Blood, Pokemon, and more! Join our Discord here. Dan is on Twitter @DJGigabyte and Youtube. Jordan has a blog.