Showing results by author "Jonah" in All Categories

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

A work of the utmost importance--as authoritative as it is explosive--Hitler's Willing Executioners will fundamentally change our perception of the Holocaust and of Germany in the Nazi period. Goldhagen reaches conclusions that are both uncompromising and savage, rejecting as inadequate the conventional historical explanations for how an entire country could allow the Holocaust to happen, and gives the first detailed, broad-ranging account of the actual killers of the Jews.

The keto diet has been ascending in notoriety, and all things considered, it is basic and yields huge outcomes. You can learn to prepare delicious and nutritious meals, snacks, and desserts to keep you fit and healthy. Regardless of whether you need to lose fat, improve vitality, upgrade brain well-being, improve your glucose levels, or increase your general wellness, the keto diet is the one you might be searching for.

Written by a linguist, ex-fundamentalist graduate of Liberty University, this book goes straight to the evidence and presents a concise case-by-case analysis of the most salient problems in the Christian Scriptures. With insightful commentary concerning frequent rebuttals used by apologists, it makes a solid case against evangelical claims to inerrancy.

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

Why is mystery so compelling? What draws us to the unknown? Jonah Lehrer sets out to answer these questions in a vividly entertaining and surprisingly profound journey through the science of suspense. He finds that nothing can capture a person’s attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why.

Weaving together scientific studies from clinical psychologists, longitudinal studies of health and happiness, historical accounts and literary depictions, child-rearing manuals, and the language of online dating sites, Jonah Lehrer's A Book About Love plumbs the most mysterious, most formative, most important impulse governing our lives.

This fun audiobook explains the original beginning of Easter, along with the integration of an egg-laying rabbit! This book is sure to be an excellent source of entertainment and knowledge of the holiday.

In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.

Awestruck serves as a guide to help you tap into the powerful, life-changing benefits of awe. Beginning with a comprehensive explanation of the emotion, Jonah Paquette introduces us to the power of awe and how it can help alleviate struggles in our modern life, including stress, social isolation, and time pressure. Continuing with over 60 practices, this book provides an accessible and tangible path to bring more wonder into your everyday life.

I'm 32 years old and have been smoking pot for the last 10 years. The last 6 years or so I have been a daily smoker. Marijuana is my source of guilt/shame and I have tried to quit multiple times in the past. If you know that weed has held you back from meeting your potential, welcome to the club. This podcast is an attempt to help me find others who are on this journey and to help us all stay the path. **as of June 30 2022 I'm trying to find ways to support keeping the show online (12 bucks a month ya know). Required disclaimer: As an amazon associate I earn from qualifying purchases.

Antisemitism never went away, but since the turn of the century it has multiplied beyond what anyone would have predicted. In The Devil That Never Dies, Daniel Jonah Goldhagen reveals the unprecedented, global form of this age-old hatred; its strategic use by states; its powerful appeal to individuals and groups; and how technology has fueled the flames that had been smoldering prior to the millennium.

In the spring of 2024, former President Trump, flanked by his band of loyal supporters, was shuttled daily into a gloomy Manhattan courtroom to face a trial with monumental stakes—for him, and for the country. Inside, a cast of larger-than-life characters awaited: tabloid impresario David Pecker; mess-making "fixer" Michael Cohen; counterpunching porn star Stormy Daniels; an enigmatic district attorney and the no-nonsense judge tasked with keeping the trial moving—and bringing Trump to heel.

Palabras mágicas cumple su promesa de enseñarnos cómo las palabras que elegimos influyen en los resultados que deseamos. Sumérgete en un fascinante viaje para descubrir el inmenso poder que las palabras y el lenguaje tienen sobre los resultados que deseas alcanzar.

Bite-Sized Wisdom to Enrich Everyday Life.Get access to the AD-FREE feed + Recieve bonus episodes by subscribing on patreon.com/TOLclubThe world is beautiful, full of fascinating people, and people I love, and I'm so lost in neurotic thought that I'm missing... most of it. I'm an overexaminer.Why, when scubadiving in the Great Barrier Reef, instead of drinking in the marine wonders, am I just replaying that time I was picked last in P.E. basketball?Why, at a close friend's wedding, did I miss half the groom's speech because I was thinking about my crap haircut.If that sounds like you too, then...

Being Jewish with Jonah Platt is a weekly podcast that illuminates the full, beautiful, often unexplored spectrum of Jewish identity, by exploring the personal journeys of both Jews and non-Jewish allies alike. Each week, actor/artist/advocate Jonah Platt will interview a celebrity figure from any number of fields—Art, Sports, Entertainment, Politics, Food, Music, Business, you name it—allowing the esteemed guest a safe space to dig deep into their own individual connection to the question, “What does it mean to be Jewish TO YOU?” Both the show’s audience and the established audience...