Showing titles in Engineering

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

Railways are one of the most important inventions in modern history. From the 1825 opening of the Stockton and Darlington Railway in England, trains revolutionized both travel and trade and radically changed the way we experience the world. In the 24 richly illustrated lectures of How Railways Transformed the World, you’ll experience the amazing world and impact of railways, from the early 19th century to today’s futuristic trains, including extensive material on the pleasure and appeal of rail travel today.

A groundbreaking chronicle of the birth - and death - of a pair of jeans, that exposes the fractures in our global supply chains, and our relationships to each other, ourselves, and the planet.

Data and Reality gracefully weaves the disciplines of psychology and philosophy with data management to create timeless takeaways on how we perceive and manage information. Although databases and related technology have come a long way since 1978, the process of eliciting business requirements and how we think about information remains constant.

As the proliferation of digital technologies continues to disrupt market segments and industries, adopting Amazon Web Services (AWS) can help you transform your organization to meet the changing business conditions and evolving customer needs. As the world’s most comprehensive and broadly adopted cloud platform, AWS can help you lower costs, reduce business risks, improve operational efficiency, become more agile, innovate faster, create new revenue streams, and reinvent customer and employee experience.

In this New Thought classic, Atkinson looks at the law of attraction in the thought world. He points out the similarities between the law of gravitation and the mental law of attraction. He explains that thought vibrations are as real as those manifesting as light, heat, magnetism, and electricity. The difference is in the vibratory rate, which also explains the fact that thought vibrations cannot usually be perceived by our five senses.

In this thrilling road trip from "Peking to Paris", a woman tries to save her car, her marriage, and her confidence from breaking down. In May 2007, leaving China’s Great Wall is Car 84, one of 128 antique autos racing in the Peking to Paris Motor Challenge. It’s guided by one Dina Bennett, the world’s least likely navigator: a daydreamer prone to carsickness, riddled with self-doubt, and married to a thrill-seeking perfectionist who is half-human, half-racecar. What could possibly go wrong?

Rare Earth Frontiers is a work of human geography that serves to demystify the powerful elements that make possible the miniaturization of electronics, green energy and medical technologies, and essential telecommunications and defense systems. Julie Michelle Klinger draws attention to the fact that the rare earths we rely on most are as common as copper or lead, and this means the implications of their extraction are global. Klinger excavates the rich historical origins and ongoing ramifications of the quest to mine rare earths in ever more impossible places.

In his compelling new book, Dr Arthur Turrell makes the case for cutting-edge new techniques in nuclear energy—innovations that would allow us to recreate the power of the stars on our own planet. Filled with the remarkable stories of the scientists and entrepreneurs who have dedicated their lives to a seemingly impossible dream, The Star Builders is an unmissable insight into the future of life—and space—on our planet.

From Masters of Doom author David Kushner comes Prepare to Meet Thy Doom, a compilation of true gaming stories covering many facets of America's biggest entertainment business: the video game industry. In addition to more than a dozen fascinating tales of game creation, play, business, and controversy, Prepare to Meet Thy Doom follows up on Kushner's previous best seller, Masters of Doom, with a long-awaited update.

When Richard Branson founded Virgin Galactic in 2004, his goal was simple: to offer paying customers a trip to space by the end of the decade. Seventeen years, countless delays, and one catastrophic crash later, his space tourism dream may finally be on the verge of becoming a reality. New Yorker journalist Nicholas Schmidle knows that story intimately. He spent nearly four years embedded with Virgin Galactic at its California hangar, meeting the individuals working to make commercial space travel possible.

Crystal Fire is a tale of the human factors in technology; the pride and jealousies coupled with scientific and economic aspiration that led to the creation of modern microelectronics and ignited the greatest technological explosion in history.

The opening of the pioneering Liverpool & Manchester Railway in 1830 marked the beginning of the railway network's vital role in changing the face of Britain. Fire & Steam celebrates the vision of the ambitious Victorian pioneers who developed this revolutionary transport system and the navvies who cut through the land to enable a country-wide railway to emerge.

Aston Martin's first, wickedly fast models were forged at a time when Ferrari's premises at Maranello was nothing but a ploughed field. This book celebrates a century of innovators who kept the fire burning brightly for over a century, from the visionary pioneers Martin and Bamford to modern-day design guru Adrian Newey; from a glamorous web of pre- and post-war spies and racing drivers, to David Brown and the achingly beautiful DB models beloved of Bonds past and present.

Railway engineer and transport policy specialist Gareth Dennis shows why the railways are key to the fight for a better world for us all. The world's railways were almost entirely created by capital and empire for extraction and exploitation, so what right do they have to exist and how can they be harnessed for good? Railway engineer and writer Gareth Dennis builds a case not simply for railways as a common good, but argues that railways are a critical tool for humanity to survive and thrive.

Energy is humanity's single most important resource. In fact, as energy expert Michael E. Webber argues in Power Trip, the story of how societies rise can be told largely as the story of how they manage energy sources through time. In 2019, as we face down growing demand for and accumulating environmental impacts from energy, we are at a crossroads and the stakes are high. But history shows us that energy's great value is that it allows societies to reinvent themselves.

In January 1964 a team of tiny red and white Mini Coopers stunned the world by winning the legendary Monte Carlo Rally. It was a stellar year for British cars that culminated in Goldfinger breaking box office records and making James Bond’s Aston Martin DB5 the world’s most famous sports car. High Performance celebrates Britain’s automotive golden age and the mavericks who sketched them on the back of envelopes and garage floors, who fettled, bolted and welded them together and hammered the competition in the showroom, on the road and on the track....

As Nazi Germany launched its campaign of racial terror and pushed the world toward war, three misfits banded together to challenge Hitler’s dominance at the apex of motorsport: the Grand Prix. Their quest for redemption culminated in a remarkable race that is still talked about in racing circles to this day - but which, soon after it ended, Hitler attempted to completely erase from history.

We stand on the edge of a new era that will bring change to our world on a par with the Industrial Revolution. Automation, artificial intelligence and robotics are changing our lives quickly - but digital disruption goes much further than we realize. Richard Baldwin, one of the world's leading globalization experts, argues that the inhuman speed of this transformation threatens to overwhelm our capacity to adapt.

I’m a cargo pilot. In the industry, I’m known as a “Freight Dog.” I fly canceled checks and other types of high-value cargo around the country, mostly at night, in airplanes that are older than I am. Flying freight - or “work” as we call it - in small, twin-engine aircraft is a lesser known side of the aviation world. Our day starts when banker’s hours end. Thousands of flights move millions of pounds of work from city to city every night while the rest of the country is asleep.