Showing results by publisher "Brilliance Audio" in Science & Engineering

This engaging memoir reveals the true story of the Search for ExtraterrestrialIntelligence (SETI), and discloses what we may very soon discover. Chronicling the program’s history with insight and humor, SETI senior astronomer Seth Shostak assures us that if there is sentient life in the universe, we are within decades of picking up its signal.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Popular science master Brian Clegg’s new book is an entertaining tour through the science of what makes you you. From the atomic level, through life and energy to genetics and personality, it explores how the billions of particles which make up you - your DNA, your skin, your memories - have come to be.

Growing up in Alabama, Renkl was a devoted reader, an explorer of riverbeds and red-dirt roads, and a fiercely loved daughter. Here, in brief essays, she traces a tender and honest portrait of her complicated parents - her exuberant, creative mother; her steady, supportive father - and of the bittersweet moments that accompany a child’s transition to caregiver.

In From Darwin to Derrida, evolutionary biologist David Haig explains how a physical world of matter in motion gave rise to a living world of purpose and meaning. Natural selection, a process without purpose, gives rise to purposeful beings who find meaning in the world. The key to this, Haig proposes, is the origin of mutable “texts”―genes―that preserve a record of what has worked in the world. These texts become the specifications for the intricate mechanisms of living beings.

Veteran pilot Clark Maxwell thought his fire bombing days were well behind him. But when Jerry Stein, Maxwell's friend and air tanker fleet-owner, calls at the height of the fire season to beg him to reenter the war, he doesn't hesitate. As the wildfires spread, whipped by massive winds and the federal forces arrayed against the fires reach their limits, hysteria and potential evacuation threatens the local population.

In 1977, two extraordinary spacecraft called Voyager were launched to the stars. Affixed to each Voyager craft was a gold-coated copped phonograph record as a message to possible extra-terrestrial civilizations that might encounter the spacecraft in some distant space and time.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries.

Atop a hill in the rainforest of Belize, next to the ruins of a fallen civilization, a butterfly farm raises the brilliant blue morpho. What starts out as the worst vacation ever turns into a quest to learn more about the first-of-its-kind farm when journalist Diana Marcum inadvertently discovers this wildlife sanctuary, which is supported by an international live-butterfly trade.

How did humans, a species of self-centered apes, come to care about others? Since Darwin, scientists have tried to answer this question using evolutionary theory. In The Kindness of Strangers, psychologist Michael E. McCullough shows why they have failed and offers a new explanation instead. From the moment nomadic humans first settled down until the aftermath of the Second World War, our species has confronted repeated crises that we could only survive by changing our behavior. 

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value.

We depend on - we believe in - algorithms to help us get a ride, choose which book to buy, execute a mathematical proof. It's as if we think of code as a magic spell, an incantation to reveal what we need to know and even what we want. Humans have always believed that certain invocations - the marriage vow, the shaman's curse - do not merely describe the world but make it.

An epic memoir from a man whose life is defined by exploration and innovation, The Sky Below re-creates some of the most unforgettable adventures of our time. From dramatic, high-risk spacewalks to author Scott Parazynski's death-defying quest to summit Mount Everest - his body ravaged by a career in space - listeners will experience the life of an elite athlete, physician, and explorer.

To understand something, you need to know its history. Right? Wrong, says Alex Rosenberg in How History Gets Things Wrong. Feeling especially well-informed after reading a book of popular history on the best-seller list? Don't. Narrative history is always, always wrong. It not just incomplete or inaccurate but deeply wrong, as wrong as Ptolemaic astronomy. We no longer believe that the earth is the center of the universe. Why do we still believe in historical narrative? Our attachment to history as a vehicle for understanding has a long Darwinian pedigree and a genetic basis.

A fantastic book! Timothy Egan describes his journeys in the Pacific Northwest through visits to salmon fisheries, redwood forests and the manicured English gardens of Vancouver. Here is a blend of history, anthropology and politics.

Jeff Alt takes you along every step of his 2,160-mile Appalachian Trail adventure. This entertaining journey includes bears, bugs, blisters, captivating characters, skunk bedmates, and hilarious food cravings. Alt walked more than five million steps in tribute to his brother, who has cerebral palsy and lives in a home called Sunshine. This trail adventure has inspired an annual event that has raised more than $200,000 for Sunshine. It includes hiking tips for the whole family.

Art and science are famous opposites. Contemporary innovation mostly keeps them far apart. But in this book, David Edwards, world-renowned inventor; Harvard professor of the practice of idea translation; creator of breathable insulin, edible food packaging, and digital scents, reveals that the secret to creating very new things of lasting benefit, including innovations we will need to sustain human life on the planet, lies in perceiving art and science as one. 

To make this groundbreaking audiobook, Dr. James Lyons-Weiler combed through the past fifty years of published research on autism, exploring subjects such as genetic variation, mechanisms of neurotoxicity of metals and pesticides, and the central and combined roles of each in causing autism.

We have widely varying perceptions of time. Children have trouble waiting for anything. Boredom is often connected to our sense of time passing (or not passing). As people grow older, time seems to speed up, the years flitting by without a pause. How does our sense of time come about? In Felt Time, Marc Wittmann explores the riddle of subjective time, explaining our perception of time - whether moment by moment, or in terms of life as a whole. Drawing on the latest insights from psychology and neuroscience, Wittmann offers a new answer to the question of how we experience time.

Physicians used to make house calls. Today, a few veterinarians still do. Duncan MacVean, DVM, is one such vet. His patients range from cats and dogs to pigs and lizard - each of them a unique personality. Every animal and every home is different, but every owner is the same in their affection for their companions. Without warning, MacVean finds himself in odd situations: stepping into a basement full of free-flying bats or struck speechless by a pig who loves opera so much that she falls into a trance.