Showing results by narrator "Christopher Prince" in Money & Finance

The story of a friendship that started in law school and ended with the largest insider trading scandal in Canadian history, this eye-opening chronicle reveals for the first time how Gil Cornblum and Stan Grmovsek worked together to rip off Wall Street and Bay Street - the Canadian Wall Street equivalent - for over $10 million. Cornblum would scout around his law offices in the middle of the night, looking for confidential information on mergers or takeovers.

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: If your business isn't likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked - by customers, employees, stakeholders, and the general public.