Showing results by narrator "Barry J Peterson" in Education & Learning

This course is not to be treated as a novel and listened to in a week or a few weeks. Each lesson should be heard and heard again until it becomes second nature, only then should you move onto the next lesson. If you fail it is not the fault of the author or the course, it is your fault for not applying and utilizing the exercise and directions in each lesson. The author spent over 25 years and interviewed over 16,000 in the development of this course. You will not find even a semblance of this focus and determination in today's world.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.