Showing titles in History & Culture

A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system. Why were these particular people able to identify problems, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them into reality?

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

James Howard Kunstler's critically acclaimed and best-selling The Long Emergency, originally published in 2005, quickly became a grassroots hit, going into nine printings in hardcover. Kunstler's shocking vision of our post-oil future caught the attention of environmentalists and business leaders alike, and stimulated widespread discussion about our dependence on fossil fuels and our dysfunctional financial and government institutions.

Eduardo Saverin and Mark Zuckerberg – an awkward maths prodigy and a painfully shy computer genius – were never going to fit in at elite, polished Harvard. Yet that all changed when master-hacker Mark crashed the university’s entire computer system by creating a rateable database of female students.

The world's first programmable computer was the legendary ENIAC (Electronic Numerical Integrator and Computer), built by John Mauchly and Presper Eckert. Based on original interviews with surviving participants and the first study of Mauchly and Eckert's personal papers, ENIAC is a dramatic human story and a vital contribution to the history of technology, and it restores to the two inventors the legacy they deserve.

Planning the invasion of Normandy, the Allies knew that decoding the communications of the Nazi high command was imperative for its success. But standing in their way was an encryption machine they called Tunny (British English for “tuna”), which was vastly more difficult to crack than the infamous Enigma cipher.

Renowned space historian John Logsdon traces the greatest moments in human spaceflight by weaving together essential, fascinating documents from NASA's history with his expert narrative guidance. Beginning with rocket genius Wernher von Braun's vision for voyaging to Mars and closing with Elon Musk's contemporary plan to get there, this volume traces major events like the founding of NASA, the first American astronauts in space, the Apollo moon landings, the Challenger disaster, the daring Hubble Telescope repairs, and more.  

At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn't even born, a group of visionary engineers and designers - some of them only high school students - in the late 1960s and 1970s created a computer system called PLATO, which was not only years but light-years ahead in experimenting with how people would learn, engage, communicate, and play through connected computers.

David Auerbach’s exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives: from corporate sites such as Facebook, Amazon, Google, YouTube, Instagram, and Reddit to the burgeoning metaverse encompassing cryptocurrencies and online gaming to government systems such as China’s Social Credit System and India’s Aadhaar.

How will the latest technologies transform your business? Tech Trends in Practice will give you the knowledge of today's most important technology trends and how to take full advantage of them to grow your business. The book presents 25 real-world technology trends along with their potential contributions to organizational success. You'll learn how to integrate existing advancements and plan for those that are on the way.

La digitalización avanza inexorablemente. Aturdidos por el frenesí de la comunicación y la información, nos sentimos impotentes ante el tsunami de datos que despliega fuerzas destructivas y deformantes. Hoy la digitalización también afecta a la esfera política y provoca graves trastornos en el proceso democrático. Las campañas electorales son guerras de información que se libran con todos los medios técnicos y psicológicos imaginables.

Este no es un libro de oráculos o vaticinios, sino las reflexiones de dos autores que consideran que estar informados es la mejor forma de navegar la indefectible ola de la inteligencia artificial. En una conversación tan lúcida como estimulante, el neurocientífico superventas Mariano Sigman y el emprendedor Santiago Bilinkis repasan el origen, las utilidades y los riesgos de esta tecnología.

The Economic Singularity is the time when most people cannot find employment, because machines can do everything that humans can do for money cheaper, faster, and better than they can. Some people say this will never happen, but most AI professionals think it will, although they disagree about when.

For years, consumers have been promised a simple, carefree digital future. We could live, work, learn, and play from the comforts of our homes, and have whatever we desire brought to our door with the flick of a finger. Instant communication would bring us together. Technological convenience would give us more time to focus on what really mattered. When the pandemic hit, that future transformed into the present, almost overnight. And the reviews aren't great.

How data surveillance, digital forensics, and generative AI pose new long-term threats and opportunities—and how we can use them to make better decisions in the face of technological uncertainty.

Thou Shalt Innovate profiles wondrous Israeli innovations that are collectively changing the lives of billions of people around the world, and explores why Israeli innovators of all faiths feel compelled to make the world better. This is the story of how Israelis are helping to feed the hungry, cure the sick, protect the defenseless, and make the desert bloom. Israel is playing a disproportionate role in helping solve some of the world's biggest challenges by tapping into the nation's soul: the spirit of tikkun olam - the Jewish concept of repairing the world.

Our world order is under pressure as never before. From new authoritarian regimes in the US, Turkey and Russia to the imminent breakup of the European Union and a social media awash with intolerance, things look set to fall apart just as abruptly as the Soviet Union did some 30 years ago. How did we get here, and what do we do now? In this searching new exploration of our crisis, Paul Mason argues that at its heart lies an attack on the idea of humanity itself.

Art and science are famous opposites. Contemporary innovation mostly keeps them far apart. But in this book, David Edwards, world-renowned inventor; Harvard professor of the practice of idea translation; creator of breathable insulin, edible food packaging, and digital scents, reveals that the secret to creating very new things of lasting benefit, including innovations we will need to sustain human life on the planet, lies in perceiving art and science as one. 

A web API is an efficient way to communicate with an application or service. However, this convenience opens your systems to new security risks. API Security in Action gives you the skills to build strong, safe APIs you can confidently expose to the world.

Clive Thompson’s Coders is a delightful place to begin to understand this vocation, which is both a profession and a way of life and which essentially didn’t exist little more than a generation ago, but now is considered just about the only safe bet we can make about what the future holds. Thompson takes us close to some of the great coders of our time and unpacks the surprising history of the field, beginning with the first great coders, who were women.