Showing titles in Consumer Behaviour & Market Research
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A mente acima do dinheiro
- O impacto das emoções em sua vida financeira (2 ed.)
- By: Brad Klontz, Ted Klontz
- Narrated by: Márcio Lino
- Length: 10 hrs and 35 mins
- Unabridged
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Livro indicado por Nathalia Arcuri do Me Poupe!: "Por que você age da forma que age com o seu dinheiro? O dinheiro é a causa do seu estresse? Você se preocupa com o fato de estar gastando demais? Talvez suas finanças estejam equilibradas, mas você ainda não consiga controlar sua ansiedade em relação ao dinheiro. Talvez as desavenças sobre os gastos o estejam afastando de seu cônjuge, ou, quem sabe, você tenha dificuldade em falar sobre dinheiro com seus filhos ou outros membros da família.
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A mente acima do dinheiro
- O impacto das emoções em sua vida financeira (2 ed.)
- Narrated by: Márcio Lino
- Length: 10 hrs and 35 mins
- Release date: 27-09-2023
- Language: Portuguese
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Science Not Sorcery
- Behavioral Economics for Marketers
- By: Rebecca L. Sullivan
- Narrated by: Rebecca L. Sullivan
- Length: 10 hrs and 1 min
- Unabridged
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Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.
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Science Not Sorcery
- Behavioral Economics for Marketers
- Narrated by: Rebecca L. Sullivan
- Length: 10 hrs and 1 min
- Release date: 14-06-2023
- Language: English
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Why Women Buy
- How to Sell to the World’s Largest Market
- By: Dawn Jones, Sherry Prindle - contributor
- Narrated by: Dawn Jones
- Length: 3 hrs and 53 mins
- Unabridged
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Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.
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Why Women Buy
- How to Sell to the World’s Largest Market
- Narrated by: Dawn Jones
- Length: 3 hrs and 53 mins
- Release date: 01-04-2017
- Language: English
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Choose
- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
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Practical with clear simple steps
- By Anonymous User on 21-01-2020
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Choose
- The Single Most Important Decision Before Starting Your Business
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Release date: 30-04-2019
- Language: English
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Breakout Brands
- By: Jared Schrieber
- Narrated by: Nathan Agin
- Length: 8 hrs and 40 mins
- Unabridged
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Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.
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Breakout Brands
- Narrated by: Nathan Agin
- Length: 8 hrs and 40 mins
- Release date: 04-05-2023
- Language: English
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- By: Steve Curtin
- Narrated by: Sean Pratt
- Length: 6 hrs and 29 mins
- Unabridged
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Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and many examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Narrated by: Sean Pratt
- Length: 6 hrs and 29 mins
- Release date: 02-07-2013
- Language: English
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- By: Mara Einstein
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Unabridged
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Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Release date: 13-09-2016
- Language: English
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Fixation
- How to Have Stuff Without Breaking the Planet
- By: Sandra Goldmark
- Narrated by: Eva Wilhelm
- Length: 5 hrs and 58 mins
- Unabridged
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Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.
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Fixation
- How to Have Stuff Without Breaking the Planet
- Narrated by: Eva Wilhelm
- Length: 5 hrs and 58 mins
- Release date: 11-05-2021
- Language: English
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- By: Nick Bilton
- Narrated by: Mike Chamberlain
- Length: 8 hrs
- Unabridged
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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior.
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- Narrated by: Mike Chamberlain
- Length: 8 hrs
- Release date: 14-09-2010
- Language: English
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Social Responsibility: When Pigs Fly
- Bigshots' Bull
- By: Pete Geissler
- Narrated by: Julie Eickhoff
- Length: 43 mins
- Unabridged
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This chapter-level book can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising and public relations folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated or brainwashed.
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Social Responsibility: When Pigs Fly
- Bigshots' Bull
- Narrated by: Julie Eickhoff
- Length: 43 mins
- Release date: 28-09-2015
- Language: English
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The New Frugality
- How to Consume Less, Save More, and Live Better
- By: Chris Farrell
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Unabridged
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The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Release date: 22-12-2009
- Language: English
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Bigger Than This: How to Turn Any Venture into an Admired Brand
- By: Fabian Geyrhalter
- Narrated by: Fabian Geyrhalter
- Length: 1 hr and 42 mins
- Unabridged
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Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.
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Bigger Than This: How to Turn Any Venture into an Admired Brand
- Narrated by: Fabian Geyrhalter
- Length: 1 hr and 42 mins
- Release date: 15-03-2018
- Language: English
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Start with the Story
- Brand-Building in a Narrative Economy
- By: Kristian A. Alomá PhD
- Narrated by: Kristian A. Alomá PhD
- Length: 2 hrs and 44 mins
- Unabridged
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Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design. Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.
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Start with the Story
- Brand-Building in a Narrative Economy
- Narrated by: Kristian A. Alomá PhD
- Length: 2 hrs and 44 mins
- Release date: 12-10-2023
- Language: English
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The Sales Factor: The Power of Using Human Psychology to Sell Whatever You Want
- By: Grant Gitomer
- Narrated by: Brian Tracy
- Length: 43 mins
- Unabridged
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The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective, resulting in more conversions and a distinct advantage over your competitors.
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The Sales Factor: The Power of Using Human Psychology to Sell Whatever You Want
- Narrated by: Brian Tracy
- Length: 43 mins
- Release date: 27-03-2019
- Language: English
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- By: Chris Bevolo
- Narrated by: Mike Stanley
- Length: 9 hrs and 30 mins
- Unabridged
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On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- Narrated by: Mike Stanley
- Length: 9 hrs and 30 mins
- Release date: 26-07-2022
- Language: English
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- By: Andrea Olson
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Unabridged
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Release date: 14-06-2022
- Language: English
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In-Market Leads
- How Big Data, Artificial Intelligence and Behavioral Insights Are Re-Inventing Lead Generation and Putting Smart Marketing Executives in Control of Revenue Growth and Profits
- By: Christian Shaffer, Robert Gandley
- Narrated by: Kevin Kollins
- Length: 29 mins
- Unabridged
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Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell. If, as a skilled marketer, you had this information, could you convert them? In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call.
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In-Market Leads
- How Big Data, Artificial Intelligence and Behavioral Insights Are Re-Inventing Lead Generation and Putting Smart Marketing Executives in Control of Revenue Growth and Profits
- Narrated by: Kevin Kollins
- Length: 29 mins
- Release date: 29-06-2017
- Language: English
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- By: Deb Gabor
- Narrated by: Deb Gabor
- Length: 3 hrs and 53 mins
- Unabridged
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Narrated by: Deb Gabor
- Length: 3 hrs and 53 mins
- Release date: 28-02-2018
- Language: English
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- By: Shep Hyken
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Unabridged
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Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Release date: 13-11-2018
- Language: English
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- By: Grant McCracken
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Unabridged
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Release date: 16-12-2009
- Language: English
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