Showing results by publisher "Penton Overseas, Inc." in Advertising
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Big Brands Big Trouble
- Lessons Learned the Hard Way
- By: Jack Trout
- Narrated by: Jeff Woodman
- Length: 1 hr and 59 mins
- Abridged
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Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...
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Big Brands Big Trouble
- Lessons Learned the Hard Way
- Narrated by: Jeff Woodman
- Length: 1 hr and 59 mins
- Release date: 05-08-2005
- Language: English
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Non-member price: $14.99 or 1 Credit
Sale price: $14.99 or 1 Credit
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