Showing titles in Business Development

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

The best-selling author of Perfectly Legal returns with a powerful new expose.

It's like an IKEA guide for building your next startup. Based on research of 1,447 startups and highly recommended by more than 30 international experts. Every startup founder should have it on the desk! All startup ideas need verification from the market and this is one of the most comprehensive marketing audiobooks explaining how to do that. Startup Evolution Curve goes beyond the lean startup, minimal viable product, and customer development concepts and provides clear, easy to follow instructions on building an innovative start up business.

Here is the truth that the powerful Dirty Energy public relations machine doesn't want you to know: the ascent of solar energy is upon us. The production of solar-generated electricity has risen exponentially in the last few years, and employment in the solar industry has doubled since 2009. Meanwhile, electricity from coal has declined to pre-World War II levels as the fossil fuel industry continues to shed jobs.

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Here's how you can increase and sustain organic revenue and profit growth, whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

In The Tyranny of Experts, renowned economist William Easterly examines our failing efforts to fight global poverty, and argues that the "expert approved" top-down approach to development has not only made little lasting progress, but has proven a convenient rationale for decades of human rights violations perpetrated by colonialists, postcolonial dictators, and US and UK foreign policymakers seeking autocratic allies. Easterly demonstrates how our traditional antipoverty tactics have trampled the freedom of the poor and suppressed a vital debate about alternative approaches....

What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.

In the last few years, China's aid program has leapt out of the shadows. But China's tradition of secrecy about its aid fueled rumors and speculation, making it difficult to gauge the risks and opportunities provided by China's growing embrace. This well-timed book, by one of the world's leading experts, provides the first comprehensive account of China's aid and economic cooperation overseas. Deborah Brautigam tackles the myths and realities, explaining what the Chinese are doing, how they do it, how much aid they give, and how it all fits into their "going global" strategy.

In this essential book written by a rural native and Silicon Valley veteran, Microsoft’s Chief technology officer tackles one of the most critical issues facing society today: the future of artificial intelligence, and how it can be realistically used to promote growth, even in a shifting employment landscape.

Caradonna's unique and concise history broadens our understanding of what "sustainability" means, revealing how it progressed from a relatively marginal concept to an ideal that shapes everything from individual lifestyles, government and corporate strategies, and even national and international policy. For anyone seeking understand the history of those striving to make the world a better place to live, here's a place to start.

In this call-to-arms, consultant and speaker Bruce Tulgan puts his finger on biggest problem in corporate America: No one wants to be the boss. Making a clear distinction between managers who interfere with the work at hand and managers who are simply afraid to take charge by setting clear goals and evaluating work, Tulgan opens eyes to the undisciplined workplace that is frustrating workers at every level. Giving a clear eight-step path to becoming a strong manager, Tulgan will empower anyone to be the best bosses they can be.

In Radical Product Thinking (RPT), product development is led by the vision for the change it’s intended to create. This methodology helps leaders reimagine the problems they face and align their team to find creative solutions using five elements: Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides listeners through these elements so they develop a clear process for achieving their desired change, incorporate it into daily activities, and turn RPT skills into muscle memory.

Human society is full of would-be "change agents", a restless mix of campaigners, lobbyists, and officials, both individuals and organizations, set on transforming the world. They want to improve public services, reform laws and regulations, guarantee human rights, get a fairer deal for those on the sharp end, achieve greater recognition for any number of issues, or simply be treated with respect. Striking then, why so many universities lack programs for social activists, to which students can turn for advice and inspiration.

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance, and financial resources can't shield them from copycats. So what can we do - and, what can we learn from companies that have endured? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered.

A century ago, the idea of 'the economy' didn't exist. Now economics is the supreme ideology of our time, with its own rules and language. The trouble is most of us can't speak it. This is damaging democracy. Dangerous agendas are hidden inside mathematical wrappers; controversial policies are presented as 'proven' by the models of economic 'science'. Government is being turned over to a publicly unaccountable technocratic elite. The Econocracy reveals that economics is too important to be left to the economists

Have you ever thought about owning your own independent hotel, resort, inn, or bed and breakfast, but are not sure or the steps to take to ensure success? If you have answered yes, this audiobook is for you. If you have dreams of becoming a successful independent hotel, resort, inn, or bed and breakfast proprietor, this audiobook is designed to get you started and to grow your business. Your Full Guide to Owning & Operating a Hospitality Property - Successfully will share you more than just quick-fix tactics but instead how to develop successful long-term operation methods.

Ultimate Course Formula is for coaches, authors, speakers, and consultants (often referred to as “experts”) who want to make a difference in the world. This book is for people who are sharing their knowledge and expertise and want to make money by selling their content. As Iman Aghay expertly teaches audiences around the world how to create a vital impact on our world, expand their reach and touch the lives of those who want and need to hear the message only they are meant to share, he provides a system that has led to many of his students to incredible success.

Psychological impasse brings with it the sense of being stuck or paralyzed. Getting Unstuck provides a practical, authoritative road map for moving past your immediate impasse and defining a meaningful path forward.