Showing results by publisher "Penguin Audio" in Business & Careers

The benefits of living in a digital, globalised society are enormous; so too are the dangers. The world has become a law enforcer’s nightmare and every criminal’s dream. We bank online, shop online, date, learn, work and live online. But have the institutions that keep us safe on the streets learned to protect us in the burgeoning digital world? Have we become complacent about our personal security – sharing our thoughts, beliefs and the details of our daily lives with anyone who cares to relieve us of them?

In Think Simple, Apple insider and New York Times best-selling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean start-up, this guide will teach you how to crush complexity and focus on what matters: how to perform better, faster and more efficiently.

To understand how humans react and adapt to economic change we need to study people who live in harsh environments. This audiobook tells the personal stories of humans living in extreme situations, and of the financial infrastructure they create. Here, economies are not concerned with the familiar stock market crashes, housing crises, or banking scandals of the financial pages.

David Rowan travels the globe in search of the most exciting and pioneering start-ups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley.

Money gives us freedom. It may not buy us happiness, but having it allows us to make choices.... The choice to live where you want. The choice to do what you love for work. The choice over how you spend your free time. But what if you knew that you would earn less than your male counterparts for the rest of your life? Today, being a woman means that you will. Few of us ever talk about it, but great economic inequality still exists between men and women.

The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy, and it is human skill which develops them. However, the skills of the pitch are not only relevant to the world of business; rather, they apply to just about every significant personal transaction in your life....

"I dragged my heels all the way to the mill. ‘I can’t do it!’ I sulked. Mother sighed and shook her head. My heart sank. Of course, I’d seen the mill hundreds of times before, but now it was different - now, I was going in. I’d never seen a place so depressing; I wanted to cry." With tales from hardworking Audrey and mischievous Maureen to high-spirited Doris and dedicated Marjorie, The Mill Girls is an evocative story of hardship and friendship from when cotton was still king.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.

John Maeda is one of the world's preeminent thinkers on technology and design, and in How to Speak Machine, he offers a set of simple laws that govern not only the computers of today but the unimaginable machines of the future. Machines are already more powerful than we can comprehend and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous.

Greg Whyte learnt from an early age that the biggest obstacle in life was people telling him, "No, you can't". But we all have the ability to achieve what others may say is impossible. Don't listen to them. Success is not a chance event. With proper planning, preparation, and vision, Professor Whyte has the knowledge and methods that can turn the ordinary into the extraordinary, mortals into elite athletes, to deliver not dream.

"Do you believe in luck?" is a polarizing question, one you might ask on a first date. Some of us believe that we make our own luck. Others see inequality everywhere and think that everyone’s fate is at the whim of the cosmos. Karla Starr has a third answer: unlucky, "random" outcomes have predictable effects on our behavior that often make us act in self-defeating ways without even realizing it. Starr traces wealth, health, and happiness back to subconscious neurological processes, blind cultural assumptions, and tiny details you're in the habit of overlooking.

Project management is an essential skill for anyone who needs to get things done in any organisation, and is absolutely critical for anyone leading strategic change. In Lead Successful Projects, the Penguin Business Expert guide, Antonio Nieto-Rodriguez, introduces a simplified but strategic approach to project management developed over the last 20 years coaching executives, managers and MBAs. Learn how to break down your project into manageable elements, define smart goals and meet them in this concise and practical guide to project success.

Scaling up is something most founders aspire to, especially once the tricky start-up phase has been navigated. It can increase your reach and futureproof your business. But how do you 'scale'? And how does it differ from 'flipping' for a quick profit or slower organic growth?Les McKeown advises industry leaders on how to achieve scalable, sustainable growth. In Do Scale, he draws from his decades of experience to provide a clear understanding of what's involved, and the strategies needed to take your business (or not-for-profit) to the next level.

At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death'. Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritise reinvention over tradition and collaboration over ownership.

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries.

How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt, who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.

In this groundbreaking new book behavioural experts Stephen Martin and Joseph Marks pinpoint the eight powerful traits that determine who gets heard and who gets ignored. They show how such apparently irrelevant details as a person’s appearance or their financial status influence our response to what they have to say, regardless of its wisdom or foolishness. They explain how trust is won, even when it may not be deserved. They analyse the nature of the charismatic speaker and the verbal and physical cues they employ.

This audiobook is about working with other people. It's about making that experience a positive one. It's about how a happy, engaged and motivated team becomes an unstoppable force. In Do Team, entrepreneur Charlie Gladstone draws on three decades of experience as an employer of over 100 people and father of six, to share practical, honest and insightful advice.

The story of how Julian Van Winkle III, the caretaker of the most coveted cult Kentucky Bourbon whiskey in the world, fought to protect his family's heritage and preserve the taste of his forebears, in a world where authenticity, like his product, is in very short supply.

An innovation expert illuminates why your power to make a difference is no longer bound by your status. In The Power of Onlyness, Nilofer Merchant, one of the world's top-ranked business thinkers, reveals that we have now reached an unprecedented moment of opportunity for your ideas to "make a dent" on the world.