Showing results for "eureka" in Marketing

Arriving at a clear and powerful insight is harder than it seems. Our pattern-making brains are subject to many biases. We can’t see our blind spots and are often led down the wrong path by tunnel vision. As an industry we don’t think much about how we arrive at an insight; we just do some analysis and assume it’s the best it can be. But is it? Intelligence analysts, doctors, detectives, lawyers, psychologists, and other sense-makers have grappled with questions of cognitive bias and misperception and how these limitations affect their insights.

Un podcast quincenal sobre innovación y nuevos productos, en el que trataremos de mostrar algunos aspectos interesantes y curiosos sobre los mismos. Presentado por Fran Molina.

Si tuviésemos que juzgar a los profesionales de empresa solo por sus acciones, entonces llegaríamos a la conclusión de que pocos de ellos entienden de verdad lo que es una marca. (Nigel Hollines, The Global Brand). En este podcast hablamos de todo lo que tenga que ver con marcas, es decir, casi todo en la vida.