Showing results for "Walter Scott" in Business & Careers

Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage.

It's amazing the misinformation found in most résumé books! Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand what kind of résumé sparks an employer's interest - and which ones fail. In The Elements of Résumé Style, he warns against popular "tricks" that tend to backfire - and instead informs listeners how to craft clear, compelling, targeted résumés and cover letters that actually work.

The world of work has shifted, and there’s no going back. The barriers to entry have never been lower for talented professionals to work independently, and today’s massive external workforce is hardly a pandemic-produced fad. Business owners can only survive in the new work landscape by partnering with this deep talent pool. Armed with decades of experience in both small-business entrepreneurship and executive management at PwC, Miles Everson, now the CEO of MBO Partners, believes the future of work is Independent.

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.

Think you can spot the leaders in your company? Don't assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem, the service rep who thinks outside the box and creates unshakeable customer loyalty? These are more than "good employees". - these are "hidden leaders", and they are critical to an organization's long-term success.

Are you ready to become a better speaker and overcome your fear of public speaking? Have you experienced stage fright? For anyone listening to this book, as much as public speaking may challenge you, you likely don’t have much of a problem with normal speaking in interactions at work, school, and in your social life. You may not be a perfect conversationalist, but you don’t break into a cold sweat just thinking about talking with coworkers, other students, or friends at a café.

“Will I ever be happy at work?” This is a question I’ve found myself asking for many years. Working as a job recruiter for numerous companies, I quickly discovered that I was not the only one asking the question. I’ve repeatedly been asked by job seekers, employers, and successful entrepreneurs who have all been in search of an answer and hoping for the very same thing: increased satisfaction, fulfillment, and happiness at their job, or in the work they do.

Despite extensive evidence highlighting the influence of genetics in the business world, this critical connection has been glossed over by corporate leaders and management gurus. Now, for the first time, author Scott Shane explains why genes matter, and how an understanding of their relationship to behavior is of vital importance to employers, employees, and policy makers.