Showing results for "K" in Consumer Behaviour & Market Research

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

In a world dominated by bottom lines and balance sheets, “The Economics of Emotion” by Kyle M.K. offers a refreshing perspective: true success comes from recognizing emotion as the most valuable asset.

Ready to transform your online store into a profit powerhouse? E-Commerce Marketing is your ultimate guide to starting an ecommerce business that thrives. This isn’t just another ecommerce book—it’s your playbook for mastering the art of digital marketing. Learn how to get traffic that buys to your website and turn visitors into loyal customers with proven strategies straight from the experts.

Voice search is taking over, and if your business isn’t optimized for it, you’re already falling behind. "Voice Search Optimization" breaks down everything you need to know about dominating this new frontier. Learn how to master voice SEO, make your brand the go-to answer on Alexa, Siri, and Google Assistant, and connect with customers in ways your competitors haven’t even thought of yet.

In a world where inboxes are overflowing, "Email Marketing Excellence" is your ticket to standing out from the crowd. Packed with real-world examples, proven techniques, and the latest trends, this book is your ultimate resource for crafting campaigns that drive results. Transform your email marketing efforts and watch your business soar to new heights!

This book is designed to give you the tools you need in order to effectively communicate with others through influence and persuasion. Whether it be in a business setting, an interview, in front of an audience or even your friends and family, this how-to guide gives in depth knowledge on how to get others to think like you.

They say if you don’t know history, you cannot create it. It's important to appreciate the retail business and global internet trade to get a deeper perspective on how it all began. As the world gets more digital, it’s more important than ever to understand the fundamental shifts in thinking, global commerce, and human mental models to truly appreciate our evolution as humans to learn from the past and create an incredibly great future.

Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!