Showing results for "Claude Hopkins" in Education & Learning
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Barry J. Peterson
- Length: 1 hr and 57 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.
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Scientific Advertising
- Narrated by: Barry J. Peterson
- Length: 1 hr and 57 mins
- Release date: 06-03-2018
- Language: English
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