Showing results for "Barbara Rose" in Marketing & Sales
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Global Brand Power
- Leveraging Branding for Long-Term Growth
- By: Barbara E. Kahn
- Narrated by: Rose Itzcovitz
- Length: 3 hrs and 49 mins
- Unabridged
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Overall4 out of 5 stars 2
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Performance3.5 out of 5 stars 2
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Story3.5 out of 5 stars 2
Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.
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Global Brand Power
- Leveraging Branding for Long-Term Growth
- Narrated by: Rose Itzcovitz
- Length: 3 hrs and 49 mins
- Release date: 26-11-2013
- Language: English
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Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
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