Showing results for "Andy" in Marketing & Sales

Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.

Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?

Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

With practical advice, virtual-selling techniques you can apply immediately, and the latest groundbreaking research, Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely will take you step-by-step through everything you need to do from mastering the medium to sharpening your virtual-selling skills. Discover how to overcome virtual-selling challenges and reach your sales goals without face-to-face meetings.

The creator economy is the driving force behind all new business ventures destined for success. Join us as we interview those at the top of their game who have used influence to grow their businesses.

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.

Ideas are arguably the most valuable asset in an information-based economy. But how do you find the best ideas - the kind that can boost careers, change organizations, and ramp up the value of projects? Why do some people seem to come up with these ideas whenever they need them? In this myth-busting audio book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the minds of brilliant people.

When a young boy finds a mysterious object in the creek near his home, his parents launch an investigation that will eventually link the ancient object to such remarkable figures as George Washington Carver, Oskar Shindler, Joan of Arc, and Alfred Vanderbilt. Separate pieces of the artifact, with different but similar inscriptions, shape the lives of those who possess the object.

Before you venture into the business world, however, you need to know what you are doing. That is where this guidebook comes in. Nothing is going to kill your business quicker than making too many mistakes. Some of these mistakes could very well be the difference between success and failure. Mistakes are one of the biggest concerns for many new entrepreneurs, especially since they have no idea what they are doing when they are fresh in the industry. Dropshipping for Beginners, The Ultimate Guide: E-Commerce 101 is going to help set you on the right path to success.

Welcome to 'The Full-Funnel Paid Media Podcast,' hosted by Andy Gray, CEO of The Graygency. This podcast is your go-to resource for mastering the art of paid media marketing. Each episode delivers bite-sized, actionable insights on how to effectively implement, measure, and optimize full-funnel paid media strategies. Whether you're a seasoned marketer or just starting out, Andy's expert guidance will help you build a powerful, results-driven paid media machine. Tune in to elevate your marketing game, one funnel stage at a time.Listen further: https://thegraygency.com

Welcome to Andy's Pod - the sphere where visionaries and crafters converge to dissect the art and science of distribution. Venture with Andy into the minds of groundbreaking founders and creators who've mastered the essence of captivating audiences and scaling success. Here, we unravel the strategies that transform mere ideas into market dominators. Subscribe and step into a realm where every narrative is a lesson in marketing finesse, every discussion a roadmap to scaling ventures. Say goodbye to traditional sales pitches, and hello to insightful dialogues that empower you to Distribute your ...

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

Talking about buying businesses to build an advertising or media empire with some of the world‘s greatest media and advertising CEOs

In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy - the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one.

Discover how you can easily innovate, inspire, impact, and integrate with AI.

Radio Consultant Andy Meadows sits down with a wide variety of people who are helping to move the radio industry forward. Weekly guests include programmers, managers, owners, sales specialists, digital experts and other consultants.

"Risking It All" is a weekly podcast that explores the real stories of those who have dared to venture into the world of entrepreneurship. Our guests come from diverse backgrounds and industries, sharing their unique experiences, challenges, and triumphs in building their careers and businesses. Whether you're an aspiring entrepreneur, a seasoned business professional, or simply fascinated by the world of business, "Risking It All" offers insights and inspiration. Join us as we delve into the into the highs and lows of business, learning from real people stories.