iResearch is an online platform that allows users to conduct focus groups all over the world, in any language. With the ability to quickly extract insights from consumers, iResearch provides users the knowledge to make smart business decisions. ConnectQik is an app that allows users to make connections and take part in engaging interactions. Designed to capture business information, you can instantly exchange information with new contacts.

In this episode, I talk with iResearch.com and ConnectQik.com founder and CEO, Darshan Mehta, about finding meaningful insights from customers, users and consumers. We discuss how such insights inform product road maps and decision-making, as well as Darshan’s four ways to increase your chances of being successful. We also chat about current international business opportunities and his upcoming book, Getting to Aha! - Why Today's Insights are Tomorrow's Facts.

Topics In This Episode

Become your own worst competitor

Control inroads, differentiate yourself and your product

4 ways to increase your chances of being successful

Structuring methods, questions and conversations to reveal powerful insights

Tapping into the jet streams of society -- getting to the why

Find a connection from your product to an emotion; an example

Why you should do focus groups first

Marketing solutions and problem solving versus selling to people

International business opportunities and insights

Darshan’s experience living in Thailand

Contact Info

iResearch Website: https://iresearch.com 

iResearch (company) LinkedIn: linkedin.com/company/iresearch-com

Darshan Mehta LinkedIn: linkedin.com/in/darshan--mehta

ConnectQik Website: www.connectqik.com

Email: DM@iResearch.com

Get Darshan’s Book: Getting to Aha! - Why Today's Insights are Tomorrow's Facts