Yuri could have taken the well trodden path to becoming a lawyer in his home town. But that was not to be. The call of acting was too strong and the start of a creative adventure marked by several highs including replacing George Clooney as the face of Martini. At the age of twenty he left Puglia and went to study at the School Of Cinema in Rome (Acting & Directing) and subsequently at The Actor Centre in London. In July 2019 he completed his accredited ICF diploma, in life coaching at the Animas Centre for Coaching in London. He has travelled a lot with his work and had had the pleasure of working with numerous directors such as Paul Feig in the movie Spy, produced by 20th Century Fox, Mandie Fletcher in the movie Patrick for Walt Disney UK, Jordan Scott and Peter Thwaites in the worldwide campaign for Martini & Rossi produced by Gorgeous film and RSA Film, Angelo Longoni in the movie "Tiberio Mitri - The champion and the miss", Luca Lucini in the movie "Just Married” and also with Alessandro D'Alatri on several campaigns for major brands such as Telecom, Dreher, TIM and Repubblica. In 2014 he relocated to London and joined Najma Bhatti at Four55 Ltd our Creative Agency, where his skills in writing and co-directing have created a great symbiosis.