Diep Hoang is a content creator and mother and baby influencer on the channel Love At First Shine. She also has a podcast with her husband where they talk openly about the challenges faced by couples in the modern Vietnamese family. On this episode of You Don't Know Vietnam Diep tells us about the pressures faced by young mums in Vietnam and how she juggles traditional Vietnamese values with modern parenting. She also shares how the Vietnamese family is changing, how Vietnamese women have all the purchasing power, and what brands should consider when attempting to market their products to them.

This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to you for listening. Please subscribe and rate the show, and share it with friends and colleagues you think might enjoy it. Follow our host Ian on LinkedIn.

Marina Tran-Vu is the founder and CEO of EQUO, a Vietnam-based startup that produces eco-friendly products to tackle the big problem of single use plastics. EQUO makes everything from takeaway food containers and cutlery to tote bags, tumblers and super cute pencils you can plant once you're done drawing. Today, Marina tells me why she chose Vietnam as a place to tackle plastic and whether or not Vietnamese consumers care about sustainability. She shares why Vietnam is a difficult place to do business and how -- rather than giving her the boost she needed -- her appearance on Shark Tank Vietnam dramatically dented her confidence as a founder.

This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to you for listening. Please subscribe and rate the show, and share it with friends and colleagues you think might enjoy it. Follow our host Ian on LinkedIn.

Michael Rosen is a co-founder of Về để đi Spirits, a contemporary liquor brand and distillery making craft gin, rum, creme de cacao, triple sec and... wait for it... whiskey. Today, Michael tells me why Vietnam is surprisingly good for distilling whiskey (maybe even better than Scotland?). He tells me why Về để đi celebrates the unpredictable energy of urban Vietnam in its brand positioning, and what's going on with Vietnam's explosion of cocktail bars. He also shares why the time is now for Vietnamese products, brands and culture, and why you'll need resilience with a sprinkling of stupidity to succeed in business here.

This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to you for listening. Please subscribe and rate the show, and share it with friends and colleagues you think might enjoy it. Follow our host Ian on LinkedIn.