Ugmonk produces gorgeous products to help you organize your physical and mental workspace. Their top seller is the Analog productivity system, which has earned more than $1M in revenue.

In this interview, I chat with founder Jeff Sheldon about the thought process behind this brilliant Shopify landing page. We cover explainer videos, copywriting, his DIY mentality, and how the new 3D animation hero communicates so much more than the original video could.

Get 50% off using the exclusive UGMONK coupon upon checkout at showthem.com

(00:40) Intro

(01:22) Analog $1m sales, confirmed

(03:22) Landing Page navigation tip

(04:02) Analog copywriting approach

(06:25) How Jeff gets copywriting feedback

(08:13) Mobile optimization

(11:36) Mobile explainer videos

(12:31) Reusing the Analog Kickstarter video

(14:50) Analog card animations within the explainer video

(15:13) Storyboarding and DIY attitude

(16:39) Why not create more vids for other products?

(18:10) Should we create explainers if we don't truly love the product?

(19:11) How important is music in explainer videos?

(20:41) Sharing the Why in your Landing Page

(22:34) Investing in showing them with 3D product animation

(25:38) Should all product pages have a 3D mockup?

(28:36) Getting Typeform feedback via a Team pricing link

(29:55) Team offers needs a separate Landing Page

(30:04) Should everyone upsell related products on check-out?

Pablo Stanley is a designer, artist and and musician based in Mexico. We discuss the creative side of his childhood gang, the importance of having fun with your team, why he left the Robotos NFT community, monetizing his AI stock site, and the importance of details in all aspects of design. Pablo is one hellavulla creative individual and the perfect guest to wrap up Season 3, representing the creator positivity and passion I want celebrate on the Yo! Podcast. Oh and if you hear punk rock snippets throughout the interview, it's from Pablo's band, The Dead Stanleys.

https://yo.fm/pablo

A massive love-filled thanks to Webflow who encouraged me to go all-in on the video format. They are the full season 3 sponsor <3

Sure! Here are your timestamps with brackets around them:

(00:00) Vinyl play
(01:05) Pinta Tu Culo
(06:40) Sponsor: Webflow
(07:45) Should digital designers spray paint
(11:03) Intermission: No Context
(12:47) Q: Vijay Verma - Designing for Zombies
(14:14) Q: Notorious PNG vs Layer Slayer
(15:03) Master Gorgeous UI Course
(18:07) Perils of outsourcing
(23:18) Dead Stanleys: Cien Años
(23:37) Course Promo
(24:59) Teaching Details
(29:59) The Decline of Websites
(36:48) Show Them
(39:21) Q: Josh Lou
(39:48) Serious Fun
(42:58) Dead Stanleys: Vincent Vega
(43:15) Musho.ai (will AI tackle details)
(49:28) AI-built Transparency
(52:42) Intermission: Overrated Underrated
(54:16) Leaving Robotos & NFT Community
(01:08:59) Lummi & Monetization
(01:19:19) Q: Miggi - Burnout Advice
(01:21:22) Following Pablo
(01:23:25) Outro
(01:25:34) Buttsss

Rasmus Andersson is a seasoned designer and software developer integral to startups like Spotify, Facebook, Dropbox, and Figma. Rasmus also dedicated thousands of hours to creating Inter, one of the world's most loved typefaces, used by NASA, GitHub, Pixar, and more. In this episode, we dive into his next chapter, a fun and ambitious operating system called Playbit. We also discuss quality AI use-cases, what makes a great programmer, how to get started with your first typeface, and what are the signs of upcoming burnout if your are working in a startup.

https://yo.fm/rsms

A massive love-filled thanks to Webflow who encouraged me to go all-in on the video format. They are the full season 3 sponsor <3

(00:00) Loading VHS
(01:19) A delivery for the King
(03:36) Intermission: No Context
(05:58) Programming advice
(13:26) Sponsor: Webflow
(14:41) Playbit discussion starts
(15:09) Q: Jorn van Dijk (Framer)
(15:43) Productive product building
(22:42) Venture-backed positive stress
(25:30) Q: Yann-Edern Gillet (Linear)
(25:49) Operating Systems vs Apps
(30:51) Q: Ridd (Dive)
(32:02) Our Future with AI
(43:28) Intermission: Overrated Underrated
(46:00) Online Privacy
(49:15) Promo: Show Them
(49:32) What's left for Inter
(53:08) Q: Vijay Verma
(53:54) Crafting typefaces
(58:39) Q: Soleio
(58:51) Inter in the wild
(01:00:24) Q: Roy Quilor
(01:00:43) Letter spacing advice
(01:01:32) Inter serif pairing
(01:04:18) Q: Pedro (Raycast)
(01:05:06) Startup health advice
(01:15:49) Making coffee for ABBA
(01:16:54) Outro
(01:19:30) Ejecting VHS