Yaniv Bar-Dayan, Co-founder and CEO at Vulcan, shares a remarkable story of how incorporating the voice of the customer in the early days of the product proved to be a game-changer. Taking cue from the feedback of CISOs, Vulcan pivoted from building a product that identified security vulnerabilities to a risk-based remediation platform, thereby transforming the business model.

In this conversation with Biplab, he talks about managing risks effectively and creating a resilient cyber defense stance. He shares his thoughts on how the culture and ecosystem in Israel foster innovation.

“I ask myself, where is my attention going to be invested in the most effective way to take the glass ceiling, one step further from the company? If it means hiring the right executive, then I'm going to do that. If it means improving onboarding, I'm going to do that. I'll do whatever it takes to help the company scale more effectively.” - Yaniv

Key Takeaways: 

• First-time founders feel the pressure of proving themselves to their investors and employees. They likely do not have all the answers but having a willingness to learn goes a long way in establishing trust.
• The term growth is often misinterpreted to mean hiring more. Throwing more money on a problem may steer the company away from other effective ways of solving the problem. When it comes to hiring, there is a delicate balance between hiring fast and hiring the right person.
• For enterprise businesses trying to navigate their cyber defence, it’s important to build a structure and set a process that allows the organization to embed the security requirements of a task within the regular workflow of the business process. Once the process and structure are aligned, communication is more effective and there is less noise.
• Competition is healthy. It means someone else is passionate about solving the problem and is taking ownership along with you to evangelize it.