I’ve been working on something new behind the scenes, and I’m finally pulling back the curtain. Over the past few months, I’ve been building a brand-new digital product shop, The Startup Shop. In this episode, I’ll walk you through the entire process, from choosing the right platform to designing digital products, and handling unexpected expenses.

I’ll also share how the online education space is evolving and why that played a big role in my decision to start this new project. If you’re thinking about creating your own online business or expanding your digital product offerings, this episode will help you avoid common pitfalls, set up efficiently, and launch with confidence.

Plus, I’ll give you a sneak peek at my launch plan, including special promotions and discounts available during launch week, starting Monday, February 24th!

Listen to the full episode to hear:

• The step-by-step process of building The Startup Shop, from choosing a platform to designing digital products
• The unexpected challenges and expenses that came up and how I handled them
• How shifts in the online education space influenced my decision to launch this new business
• My launch strategy, including special promotions and discounts available during launch week

FREE Resources to Grow Your Online Business:

• Join The Startup Shop waitlist: https://www.gillianperkins.com/shop
• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Graphic design by Emily Banks: http://emilybankscreative.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I sit down with Kendra James Anderson, a financial expert who specializes in empowering women-owned businesses and entrepreneurs. Kendra breaks down the essential roles of bookkeepers, accountants, and CFOs—helping you understand exactly who you need on your team and why. She also shares invaluable tips on keeping your financial records clean and organized, so you can make smarter decisions for your business. Tune in to learn practical strategies that will help you manage your money more confidently and grow your business with financial clarity!

Listen to the full episode to hear:

• The key differences between bookkeepers, accountants, and CFOs, and when you need each one.
• Why keeping accurate financial records is essential for your business's success.
• Practical tips for managing your business finances with confidence and clarity.
• How to build a financial team that supports the growth of your women-owned business.

FREE Resources to Grow Your Online Business:

• Learn more about Kendra: https://thefinancefemme.com/
• The $100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

Growing a YouTube channel doesn’t have to take hours of work every day. In this episode, I break down the 30-Minute Rule—a simple YouTube strategy designed for busy creators who want consistent growth without burnout. I share how I’ve applied this approach to build my own channel, focusing on strategic planning, efficient filming, and smart editing to make the most of limited time.

You’ll learn how to structure your daily 30-minute sessions, which tasks make the biggest impact, and when outsourcing might be the right move to accelerate your growth. Whether you're just starting out or looking to improve your workflow, this episode will help you stay consistent, grow your audience, and build a successful YouTube channel—even with a packed schedule.

Listen to the full episode to hear:

• How to grow your YouTube channel in just 30 minutes a day
• A step-by-step breakdown of the most impactful daily tasks
• When and how to outsource to maximize your growth
• The key elements of an effective YouTube strategy for busy creators

FREE Resources to Grow Your Online Business:

• YouTube Workshop: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins