Womenpreneur Asia

By: Krista Goon
  • Summary

  • Womenpreneur Asia is a show for women entrepreneurs in Asia to share what they know with other women who aspire to be entrepreneurs.

    It's about the gritty yet inspiring stories, the little-known struggles and the much-talked about sweet success of being an Asian woman in business across Asia.

    Womenpreneur Asia is created and hosted by Krista Goon who is a Malaysian entrepreneur, author and marketer. All episodes are sponsored by Redbox Studio.

    2020 WomenpreneurAsia
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Episodes
  • IWD Special: Krista Goon & Roselin Das for Futurelab
    Mar 6 2025

    🔥 In celebration of International Women’s Day 2025, this special episode, repurposed from a webinar, features an insightful conversation about personal branding, stoytelling and selling.

    The webinar features Krista Goon and Roselin Das and is hosted by FutureLab.

    What You’ll Learn in This Episode:

    ✅ Why storytelling is the most powerful tool for women entrepreneurs

    ✅ How to build a strong personal brand that attracts the right clients

    ✅ Overcoming imposter syndrome and self-doubt in business

    ✅ The key to building credibility and trust in your industry

    ✅ Strategies to be consistent, visible, and authentic online

    🌟 Whether you’re a solopreneur, startup founder, or business leader, this episode will help you craft a compelling personal brand and share your story with confidence!

    This episode is sponsored by Redbox Studio.




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    1 hr and 3 mins
  • Phoebe Lee, Managing Director, Sonic Lobby, Malaysia
    Feb 27 2025

    In this episode of Womenpreneur Asia, we dive into the fascinating world of audio branding with Phoebe Lee, founder and managing director of Sonic Lobby in Malaysia.

    Have you ever wondered why some brands are instantly recognizable just by a sound? From McDonald’s signature jingle to Netflix’s iconic "ta-dum," audio branding is everywhere—yet often overlooked.

    Phoebe shares her entrepreneurial journey, from her childhood love for singing to launching a business in a niche industry.

    She opens up about the challenges of transitioning from composer to business owner, how she overcame self-doubt, and the game-changing advice from her father that helped her succeed. Plus, she reveals her biggest business lesson—why letting go of control was the best decision for growth.

    Highlights from this episode:

    🎵 What is audio branding, and why does it matter for businesses?

    🎵 The biggest misconception about music in branding (and why stock music won’t cut it)

    🎵 How Phoebe found her niche in a male-dominated industry

    🎵 The mindset shift that helped her go from struggling entrepreneur to thriving business owner

    🎵 Her favorite business book and the one skill she’s most proud of

    If you’re a business owner, creative, or someone looking for inspiration on building a brand that stands out, this episode is for you!

    📌 Listen now and discover the power of sound in branding! 🎧

    This episode is sponsored by Redbox Studio.


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    53 mins
  • Renee Ismail, Video Producer & Founder of PeachyPixx Productions, Singapore
    Feb 20 2025

    In a male-dominated industry, Renee Ismail, founder of Peachy Pixx, has defied expectations and built a successful videography business in Singapore.

    From navigating gender bias to pivoting her business model, Renee’s journey is a masterclass in resilience and adaptation.

    In this episode, she shares:

    🎥 How she went from staying behind the scenes to building a strong personal brand

    📱 The impact of social media on her business and why video is more important than ever

    💡 Why she diversified her offerings to include mentoring, courses, and content retainers

    🎙️ How she builds communities through podcasting and collaboration

    Renee’s story proves that success isn’t about gender—it’s about passion, persistence, and evolution.

    Whether you’re an aspiring content creator, solopreneur, or small business owner, this episode is packed with insights to help you stand out in the digital age and help you get started with your videos even if you're shy!

    This episode is sponsored by Redbox Studio.

    Get the full show notes at WomenpreneurAsia.com

    Find out more about Podcasting Power, Krista's new ebook.

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    1 hr and 2 mins

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