In this episode, Angelo Esposito interviews Eitan Koter, Co-CEO of Vimmi, discussing the evolution of video commerce and its impact on marketing strategies.

Eitan shares insights on the importance of authenticity in video content, the rise of live shopping, and how businesses, especially in the restaurant industry, can leverage video to engage customers and drive sales.

The conversation also touches on innovations in video technology and future trends in the industry, emphasizing the need for businesses to adapt to the changing landscape of video marketing.

• Video has evolved from broadcast TV to digital platforms.
• Authenticity in video marketing is crucial for engagement.
• Creating a community around your brand enhances customer loyalty.
• Live shopping is a growing trend in e-commerce.
• Short-form videos are effective for various industries.
• User-generated content is valuable, but employee-generated content can be even more impactful.
• Consistency in content creation leads to better results over time.
• Restaurants can use video to share their story and connect with customers.
• Innovative tools are available to simplify video production.
• The future of video commerce is driven by technology and consumer behavior.

00:00 Digital Video Transition Leadership 05:34 Universal Appeal of Short-Form Videos 08:44 Video Strategies for Customer Engagement 11:25 Exploring Employee Generated Content Strategies 14:44 "Focus on Authentic Content" 17:51 "Power of Video Leverage" 22:03 Engage Audience with Content Variety 25:21 "Dish Highlighting: Engage and Share" 28:48 Promos and Links for Vimmi Launch 29:31 AI-Driven Sales Acceleration Innovation 31:44 Future Trends in Video Commerce

In this episode, Simon Zatyrka, founder and CEO of Culinary Mechanic, shares his journey through the culinary world, discussing the evolution of his brand, the importance of mentorship, and the shift from cooking to managing and consulting in the restaurant industry.

He reflects on his diverse background, the challenges he faced, and the lessons learned from various culinary experiences, emphasizing the significance of personal branding and the mechanics behind successful restaurant operations. In this conversation, Simon Zatyrka shares his extensive journey in the restaurant industry, detailing his experiences from working as a sous chef to becoming an executive chef and eventually transitioning to a consultant role with Culinary Mechanic.

Simon also discusses the challenges of managing food and labor costs, the impact of the pandemic on the restaurant business, and the importance of leadership and systems in scaling operations. Simon emphasizes the need for chefs to engage with their teams and adapt to changing circumstances while maintaining quality service.

• Culinary Mechanic represents a shift from traditional cooking to operational efficiency.
• The role of a chef evolves into more of a managerial position as one advances.
• Food quality is often assumed; differentiation comes from operational excellence.
• Simon’s diverse cultural background influenced his culinary perspective.
• Early experiences in the kitchen shaped Simon's passion for food.
• Education in culinary arts is as important as practical experience.
• Mentorship plays a crucial role in professional development.
• Understanding food costs and management is essential for success.
• The culinary industry requires adaptability and continuous learning.
• Personal branding is key in establishing a consulting business. Moving to the Bay Area was a significant change for Simon and his family.
• Working at Restaurants Unlimited provided valuable training and management systems.
• Effective communication with servers can significantly impact food sales and costs.
• During the recession, Simon managed to keep his restaurant profitable while others struggled.
• Understanding food costs and directing menu choices is crucial for profitability.
• Natural attrition can be a strategy for managing labor costs during tough times.
• Listening to the team and adapting to their needs is essential for maintaining morale.
• The pandemic made developing people in the restaurant industry more challenging.
• Culinary Mechanic was born out of a desire to help multiple restaurants succeed.
• Leadership training is often overlooked but is vital for restaurant success.

00:00 Consultant's Unexpected Opportunities 04:35 Whisk: Culinary Mechanics Unveiled 08:28 "From Kitchens to Jobs" 12:27 High School Academic Experiences 13:36 The Go-To Research Expert 18:30 Overwhelmed Chef's Transition Journey 20:56 Hands-On Kitchen Organization Tips 25:21 Transformative Culinary Education Experience 28:34 From Checklist to Menu Engineering 29:55 Directing Diners: Cost-Effective Menu Strategies 34:07 Flat Top Fish Cooking Upgrade 37:12 Summer Restaurant Frenzy 38:49 Cultivating Culinary Leadership 43:28 Urgent Kitchen Staffing Solutions 47:28 Evolving Restaurant Management Focus 50:10 Leadership Challenges in Culinary Industry 51:34 Embracing Changing Passions 55:32 Helping Chefs, Inspiring Leadership

In this conversation, Stephanie Jaeger, the president of Les Dames d'Escoffier International (LDEI), shares her journey into the hospitality industry, her experiences running a restaurant for 25 years, and the lessons learned along the way. She discusses the importance of mentorship and communication in both personal and professional relationships, especially in the challenging restaurant environment. Stephanie also highlights her transition to a role in learning and development and provides insights into the mission of LDEI, which supports women in the culinary and hospitality fields through mentorship and scholarships. In this conversation, Stephanie Jaeger discusses the importance of mentorship for women in the culinary industry, the journey of joining the LDEI, and the challenges faced by women in hospitality.

She emphasizes the need for training and development, effective leadership qualities, and the role of technology in enhancing restaurant operations.

The discussion also highlights the future aspirations for women in the culinary field and the importance of community support.

• Starting young in hospitality can lead to a lifelong passion.
• Success in the restaurant industry often comes from teamwork and asking for help.
• Maintaining clear boundaries between work and home life is crucial for relationships.
• Communication is key in both personal and professional partnerships.
• The restaurant industry can be romanticized, but it is challenging and demanding.
• Mentorship plays a vital role in supporting women in the culinary field.
• Transitioning roles can provide new opportunities for growth and impact.
• LDEI focuses on empowering women through scholarships and mentorship.
• Networking with other women in the industry can provide valuable support.
• Each LDEI chapter offers unique opportunities for connection and growth. Mentorship is crucial for women in the culinary industry.
• Women should feel comfortable in kitchens and seek support.
• Joining LDEI provides networking and growth opportunities.
• Training and development are essential for staff confidence.
• Effective leadership requires communication and presence.
• Technology can enhance training and operational efficiency.
• Women need to know they belong in the industry.
• Community support helps women thrive in hospitality.
• Transitioning from multi-tasking to delegation is key.
• The restaurant industry is a complex business environment.

00:00 Early Career Start: Lifelong Passion 05:14 Embracing Teamwork Over Individualism 08:31 "Balancing Marriage and Work Boundaries" 12:09 LDI Mentorship and Networking Impact 14:14 "Embracing Hospitality and Expansion" 18:25 Mentorship in LDEI: Inspiring Opportunities 21:16 "Chapter Autonomy and Impact Initiatives" 22:57 Restaurant Ownership Challenges 28:05 Rethinking Restaurant Staff Training 31:03 "Always On in Hospitality" 35:13 Return of Human Touch in Dining 37:57 "Podcast Promotion: LDEI Participation"