• Why your marketing campaigns are failing

  • Jul 5 2024
  • Length: 7 mins
  • Podcast

Why your marketing campaigns are failing

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  • Summary

  • Ever wonder why some marketing campaigns absolutely fly while others fall flat?

    The secret is not about one big "yes," but rather about a sequence of tiny "yeses" that lead to the sale.

    Most marketers focus on the hook and pray for conversions. But the real magic happens in between. It's about crafting a journey that keeps your audience engaged at every step.

    Hook → Consider → Desire → Action

    Each stage is a psychological checkpoint. Nail them all, and you've got a winner on your hands.

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