• Why the Pharmaceutical Industry Needs to Think Like Quentin Tarantino

  • Sep 17 2024
  • Length: 9 mins
  • Podcast

Why the Pharmaceutical Industry Needs to Think Like Quentin Tarantino

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  • Summary

  • Uses Quentin Tarantino's filmmaking style as a metaphor to illustrate how the pharmaceutical industry needs to move away from outdated, formulaic strategies and embrace a more creative, character-driven approach. When it comes to commercial model innovation, drug companies must rethink their storytelling by creating unique, original narratives.
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