• Why do smart marketers fail? | Tim Parkin

  • Aug 16 2022
  • Length: 48 mins
  • Podcast

Why do smart marketers fail? | Tim Parkin

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  • Summary

  • Market for what your customers expect, not what they want.


    Tim Parkin, President of Parkin Consulting, is a global marketing advisor. Tim shares his insights on how he transforms chaotic marketing departments into high-performance marketing teams.


    In this episode:

    ➤ The journey of how a magician and software engineer became the perfect combination for a marketer

    ➤ The science behind marketing makes it a process more than a creative art

    ➤ Why you should get marketing ideas from sales, customer service, even HR
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