This conversation with Nick Thomson was an absolute masterclass in why businesses need to start thinking about podcasting as a key marketing tool. Nick brought such a fresh and insightful perspective, particularly around the idea that podcasting isn't just about downloads—it's about brand awareness, networking, and positioning yourself as an authority in your field.

One of the things I loved about this episode was how we tackled the common objections businesses have when it comes to starting a podcast. Whether it's concerns about ROI, finding a niche, or creating engaging content, Nick had practical and actionable advice for all of it. The way he reframed podcasting as a strategic business tool rather than just another content channel was incredibly eye-opening.

This episode reaffirmed everything I believe about podcasting—it's not just for hobbyists or media companies, but for every business that wants to build trust and authority with their audience. If you’ve been on the fence about starting a podcast, this is the episode that will change your mind!

• Niall Mackay

Key Takeaways:

"Podcasting is a Content Engine" - A single podcast episode can generate blog content, social media clips, and email newsletter material for months.

"Niche Down to Stand Out" - When you try to speak to everyone, you speak to no one. The more specific your podcast, the better.

"The ROI of Podcasting Goes Beyond Downloads" - Success isn’t just about listens; it’s about brand awareness, business networking, and building authority.

"Podcasting as a Sales & Networking Tool" - Using a podcast to connect with key industry players is a brilliant way to build relationships and generate business.

"Small Audience, Big Impact" - Even with a small number of listeners, the depth of engagement can drive significant business results.

Chapters & Timestamps:

03:00 - Nick’s Background & Love for Podcasting
07:00 - How Podcasts Fuel Content Strategies
12:00 - Overcoming the Biggest Barriers to Podcasting
21:20 - The Power of Niche Podcasts
24:10 - Measuring the ROI of a Podcast
27:10 - Podcasting as a Business Networking Tool
30:40 - Why Small Audiences Can Be More Valuable than Large Ones

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